Author: Cristina Blanaru
Brazilian Red Cross and Artplan encourage clothing donations to transgenders
Brazilian Red Cross encourages clothing donations to transgenders, in “Transition of Clothes” campaign developed by Artplan. Going through a gender transition is not easy. It is a phase of adaptation, self-assertion and […]
The Specialist Works appoints Sharon Browne as its new Group Marketing and New Business Director
Independent media agency The Specialist Works (TSW) has appointed Sharon Browne as Group Marketing and New Business Director. The newly-created role will see Browne have direct responsibility for strategic business […]
MRM//McCann Romania and KFC launched Studycoin to help students with their Baccalaureate exam
MRM//McCann Romania and KFC launched a campaign, Studycoin, that offers to students vouchers for KFC products provided they solve math problems from the Baccalaureate exam curriculum. The campaign is inspired […]
Transitions (Essilor) choose French agency Animals to manage its communication
Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched […]
European Digital Advertising market doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% […]
#ITSNOTAMYTH by Mestiça Agency collects 30 tons of aluminum pull-tabs, turns it into wheelchairs
For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs. To shed some light on this doubt, Mestiça Agency and […]
Cannes Lions’ organizers announced 2018 Juries
Cannes Lions recently announced the 413 jury members chosen to award and celebrate the best creative work from around the world. This year’s juries are composed of individuals from 50 countries, […]
25 th Golden Drum announced Jury presidents and members
International festival Golden Drum celebrates 25th anniversary in Portorož, on 17 – 19 October. The submitted works will be reviewed and evaluated by 22 top international experts led by long-time […]
Mastercard launched Accelerate to support European Fintech companies
Mastercard recently announced the creation of Accelerate, a new initiative to drive growth at scale for the fast-evolving FinTech industry, reflecting the company’s ongoing commitment to this sector. The initiative […]
BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand […]