Author: Cristina Blanaru
FCB Warsaw created a new flower brand – “flowers to Say Sorry”
In 2016, when the new government took over, the Polish Ministry of Justice denied funding to all organizations helping abused women, arguing they were helping only women and discriminating men. […]
McCann Lima hacks math problems to promote sex education in public school, in a campaign for Save the Children Peru
Save the Children Peru partnered with McCann Lima to create Proble + Reales (“Real Problems”), an educational platform that seeks to minimize disinformation around teen pregnancy — using classroom subjects […]
The global airlines alliance SkyTeam is launching SkyTeam Stories
SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries, SkyTeam Stories. SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. […]
Publicis Conseil signs Real Monsters campaign for Innocence in Danger
Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses […]
Toddlers turn rappers in new #YOTO campaign for Danone’s Toddlebox
Chemistry and Piranha Bar get toddlers to transform into gangsta rappers in Toddlebox.ie’s new campaign #YOTO (You Only Toddle Once). On a mission to teach parents the little-known facts about what […]
McCann and Rom launched “That’s Romania!” campaign to fight against preconceptions
McCann Worldgroup Romania launched a new campaign together with Rom Autentic brand, “That’s Romania!”, a campaign to raise awareness over the unfounded preconceptions Romanians continue to have towards their country. We […]
Smartbell equipped to Polish bikes by FCB and AXA
FCB Warsaw and AXA, European leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because […]
Dan Mogosanu: “We offer the clients a completely stress-free experience in working with an agency”
Bachelor in Communication and Public Relations from the University of Journalism and Mass Communication, he started working in advertising in 2003 at Funky Business. After 11 years of experience in […]
MSQ Partners appointed as pan-European content agency for Hertz
MSQ Partner agencies, Stack and Smarts Communicate, have been appointed as the joint pan-European content agency for Hertz. They won the account following a competitive six-way pitch. Stack, specialists in […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]