Author: Cristina Blanaru
Gemius won IAB Europe Research Award
In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.Its winning project enables publishers to determine their total range across all […]
Leo Burnett Group and Bergenbier use thermo ink in a new campaign
Leo Burnett Group signs the new Bergenbier campaign introducing a packaging innovation: thermo ink which helps people know when the beer is perfectly cold, as the mountains on the packaging […]
How to finance a business idea at #ICEEfest?
ICEEfest 2015 focused not only on the actual trends of the digital economy and most successful companies of the present, but also on the future. That is why the entrepreneurs […]
D&AD 2015: 5 Black Pencils and a record 4 White Pencils awarded
2015 was the most awarded year in D&AD history, with 847 Pencils won in total and Graphite and Wood Pencils replacing “Nomination” and “In Book” respectively. R/GA was the most awarded […]
AdEx: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth
IAB Europe announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research revealed that online advertising achieved double digit growth for a fifth consecutive […]
Authors of some spectacular online campaigns and productions, in Bucharest for ICEEfest
Professionals working for creativity and online content industry – advertising agencies or content creators for brands – will find events of maximum interest for them at ICEEfest 2015. One of the top […]
Romanian Effies 2015: 99 campaigns entered by 24 agencies and 3 companies
Romanian Effies attracted, in 2015, 99 campaigns, entered in the competition by 24 agencies and three companies and promoting 70 brands. The entries will be evaluated by a jury of over […]
Havas Worldwide ADDV Romania signs the campaign for Romanian Design Week
Havas Worldwide ADDV Romania created for its client, The Institute, the promotional campaign for Romanian Design Week, annual event dedicated to Romanian creative industries. The event rounds up, in Gabroveni […]
Rogalski Damaschin handles online communication for Piraeus Bank Romania
Rogalski Damaschin Public Relations is handling, since April, the management of Piraeus Bank’s social media platforms in Romania. The agency will insure the continuity of the communication processes on bank’s […]
Piraeus Bank in Romania – new brand campaign with Ogilvy & Mather
Piraeus Bank launched in Romania an integrated communication campaign together with Ogilvy & Mather, campaign that launches company’s new brand philosophy. The new campaign is part of a complex rebranding proces […]