Author: Cristina Blanaru
Brandient adjusted the identity of Idea Bank and Idea Leasing for Romanian market
Getin Holding—a leading Polish financial group—has launched its international brands Idea Bank and Idea Leasing in Romania, following the acquisition of a bank and a leasing company. With an outstanding […]
GfK Romania study: Clothes, cosmetics and electronics – stars of online shopping in Romania
GfK Romania released the results of a study analyzing the main trends on Romanians’ online shopping habits. According to the study, men are more active when it comes of online shopping, […]
Romanian Brandtailors – Euro 60,000 investment in start-ups and IMMs branding division
Romanian brand consultancy and design agency Brandtailors announced the launch of a new business division, targeting Romanian start-ups and IMMs. The division, entitled “Sigla si Lozinca” (Logo and Motto – n.red), has […]
Romanian Saatchi & Saatchi to develop POSMs for Ursus’ summer national campaign
Romanian Saatchi & Saatchi won a pitch organized by Ursus Breweries in the beginning of the current month and will manage the POSM development for traditional and modern trade dedicated […]
Jobs fair for Romanian communication industry, to be held in Bucharest
Romanian Media FEM – National Journalism School launches the first series of job fairs encouraging chances and gender equality within Romanian communication industry. The fairs will be organized in Bucharest, Ploiesti and […]
Starcom MediaVest Group: Generation Y and alcoholic drinks in Romania
Starcom MediaVest Group Romania continues its infographics’ series related to consumers habits with a study on Romanians’ habits when it comes to alcoholic drinks. The research was made in collaboration […]
Uber, Skype, Shazam, Yahoo, Facebook, Google to analyze in Bucharest the evolution of mobile internet consumption and the explosion of mobile apps
Facebook, Google, Yahoo, Uber, Skype or Shazam are just a few of the major companies to hold, at ICEEfest 2015, presentations or workshops related to the increased importance of the mobile phones […]
New York Festivals announced 2015 World’s Best Advertising Winners
New York Festivals International Advertising Awards competition announced the 2015 award-winners. Marcel Paris was in the spotlight earning the coveted Best of Show Award for “Inglorious Fruits & Vegetables” for client Intermarché. […]
Romanian MediaCafe becomes ChargeAds, consolidates its local operations
MediaCafe rebranded in ChargeAds on the Romanian market, consolidating its operations within one of the most important providers of Programmatic Trading in Europa Consolidating its local operations under the new brand, Mediacafe asimilates the Yahoo! partnership in […]
Lucian Romascanu, appointed Country Manager for Romania at TailWind
TailWind, Think Digital Group’s Programmatic Trading and Ad-Tech Solutions specialized company, expands its operations in Romania and appoints Lucian Romascanu to be its Country Manager. Lucian Romascanu, a graduate of ASE Bucharest which holds […]