Author: Cristina Blanaru
2 Parale reached a milestone: 1M online sales worth Euro 43M
The affiliate marketing network 2Parale started its activity in Romania in 2008 and expanded regionally in Bulgaria in 2011. In terms of sales, the company just reached its first million online sales, worth Euro […]
Intesa Sanpaolo’s platform Live Inspire – 600,000 likes on Facebook
Intesa SanPaolo’s “Live Inspire”, global platform for the Activ debit card in 12 countries, reached to over 600,000 likes on Facebook. This was dued to the international contest “That’s Eat”, an initiative launched […]
IAB Agency Snapshot in Europe: Mobile is unlocking new budgets within agencies
A research released by IABs Europe, France, Germany, Italy, Spain and UK reveals that around half media agency employees want to know more about complying with mobile privacy (57%) and brand […]
Radu Pilat: In the future, we’ll be a multi-functional-short-attention-spanned-superficial-socially-obsessed industry
Heist Industries is a Romanian agency that does advertising different, out of the classic frame and out from the ad break. It is guilty for flooding Bucharest’s subway with poetry, convincing Romanians […]
LIA 2015 – open for entries, changes in categories
London International Awards (LIA) is now receiving entries for 2015’s edition of the festival, and also announced it operated a series of changes regarding competition categories. New Director category has […]
New York Festivals’ Matrix Judging System, appreciated by international ad community
New York Festivals International Advertising Awards‘ patented Matrix Judging System received appreciation from the international advertising community. The two-tier judging system, exclusively used by New York Festivals, brings together the efforts […]
David&Goliath gets a Fighter Pilot for Kia
David&Goliath signs the latest spot in its campaign for the new Kia Optima, the ad, featuring NBA Star, Blake Griffin, is entitled “Fighter Pilot.” In this campaign, Blake is a big name actor […]
180LA launches “Take It” worldwide for adidas
Anyone who is an athlete or has played sports understands there is truth in one thing: the only moment that matters is the one right in front of you. Whether a […]
Hasbro and BuzzFeed launched Monopoly Here & Now campaign
Hasbro and BuzzFeed launched Monopoly Here & Now campaign, with game’s fans invited to vote their favorite cities to become property spaces in the new “Monopoly Here & Now” games. […]
Geometry Global Bucharest signs a new promo campaign for Visa Europe in Romania
Geometry Global Bucharest, part of the largest brand activation group in the world, launches the new promo campaign for Visa Europe, a campaign which urges Romanians to pay their taxes […]