Author: Cristina Blanaru
Saint-Gobain communicates in Romania with 2activePR
Saint-Gobain, international leader in building materials and habitat, choose to communicate in Romania, in 2015, with 2activePR. The agency will offer to its new client consultancy services related to conceiving and […]
From MakeSense PR to MakeSense: Repositioning, 4 partners and Euro 1/4M business
Five years after its founding, MakeSense PR repositions and switches from a PR agency to a communication and content agency, adding to its portfolio services of content creation and content marketing. Founded […]
MSLGroup The Practice, present in EMEA Sabre Awards’ jury
Oana Bulexa, managing director MSLGroup The Practice Romania, is representing the agency as member in the international jury at EMEA Sabre Awards 2015. This is the second time when the agency […]
Multisensory Experiences, a new infographic from Starcom Romania
Starcom MediaVest Group Romania launched its 18th infograhic from HumanGraph Experience. Entitled Multisensory Experiences, the infographic as made together with MVcom and reunites the conclusions of a study meant to identify the […]
David & Goliath sets up Pierce Brosnan with the Perfect Getaway
The advertising agency David&Goliath signs Kia’s Super Bowl “The Perfect Getaway Vehicle” campaign, that has Pierce Brosnan as star. The campaign includes multiple components, like TV, cinema, digital and social media, […]
Danish The Goodvertising Agency and Min A-Kasse – campaigning on trust / mistrust in society
Danish agency The Goodvertising Agency worked with Danish unemployment fund Min A-kasse made an experiment on twins to see what are the results when people are treated with trust or mistrust. The video of […]
CCC to increase its Romanian team by 50% in 2015
Competence Call Center (CCC) started 2015 on an ascending trend and will continue to invest in developing its Romanian team, which is estimated to grow 50% by the end of the year. Today, CCC […]
Lorand Boti Balint to handle Romanian Handball Federation’s marketing
Romanian Handball Federation (FRH) created its own marketing department, with the purpose to reconnect Romanian handball with the general public, partners and sponsors, so this sport can become again Romanians’ […]
Cannes Lions 2015 is open for entries
Cannes Lions opened for entries, introducing also significant changes to categories. Among these is the launch of the Creative Data Lion, a response to industry’s demand and set to establish a […]
NatWest and M&C Saatchi “put fairness first”
NatWest and M&C Saatchi launched an integrated campaign promoting bank’s decision to end introductory teaser rates on credit cards and savings accounts, and raising awareness of NatWest and The Royal […]