Danish The Goodvertising Agency and Min A-Kasse – campaigning on trust / mistrust in society

Advertising

Danish agency The Goodvertising Agency worked with Danish unemployment fund Min A-kasse made an experiment on twins to see what are the results when people are treated with trust or mistrust.

The video of the experiment is meant to spark a wider debate in Denmark on the grounds of trust in society in general and, more specific, related to the way Danes are treating people without work – trust and support or mistrust and control.