The advertising agency David&Goliath signs Kia’s Super Bowl “The Perfect Getaway Vehicle” campaign, that has Pierce Brosnan as star.
The campaign includes multiple components, like TV, cinema, digital and social media, and promotes Kia’s 2016 Sorento CUV.
The ad is already available online, enters cinemas on January 30th and makes the broadcast debut during the third quarter of Super Bowl XLIX.
Pierce Brosnan, known worldwide for his sophisticated movie hero roles, makes again the “Perfect Getaway” in Kia Motors America’s (KMA) 60-second spot for the all-new 2016 Kia Sorento CUV. The ad shows Brosnan listening to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.