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Publicis Groupe bought Practia

MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence

As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

Tag: Super Bowl

Dana Bulat (United Media Services): “The quality has always prevailed in front of the quantity”

During the 65th edition of the international festival of creativity Cannes Lions this year, 4 Romanian advertising people were part of the juries choosing the shortlists in 4 contest categories. […]

December 4, 2018December 6, 2018 Newsroom Creativity, Festivals & Awards, Media

Doritos called on global crunch crusaders to crash Super Bowl 50

PepsiCo’s Doritos brand invites fans around the world to create an original television commercial for a chance to win a $1 million USD grand prize and an exclusive opportunity with […]

October 26, 2015 Cristina Blanaru Ads, Creativity

Skittle fights, settled with arm wrestling, in DDB Chicago’s ad for Super Bowl

Skittles attacked Super Bowl and, this year, broadcasted during the American football final, its first ad. The ad was created by DDB Chicago and appeared at the end of a quarter that […]

February 2, 2015February 16, 2015 Cristina Blanaru Ads

David & Goliath sets up Pierce Brosnan with the Perfect Getaway

The advertising agency David&Goliath signs Kia’s Super Bowl “The Perfect Getaway Vehicle” campaign, that has Pierce Brosnan as star. The campaign includes multiple components, like  TV, cinema, digital and social media, […]

January 28, 2015February 16, 2015 Cristina Blanaru Ads, Creativity

Extreme Makeover for Super Bowl 2014

A team of Israeli creatives including Orel Bitan (Copywriter), Idan Gilboa (Art director) and Tal Menkes (Copywriter) worked together to write, produce, film, direct and edit the Extreme Makeover ad, […]

November 27, 2013January 29, 2014 Cristina Blanaru Ads, Creativity

Kantar: Top 10 Super Bowl ads returned 113% media investment and had a 267% increased viewership

Kantar Video – division of WPP’s insight, information, and consultancy network Kantar – released the results of a comprehensive study of online video viewership and social activity from Super Bowl […]

February 14, 2012 Cristina Blanaru Creativity, Studies

Nielsen: Audience of over 111M for Super Bowl 2011

According to preliminary results from The Nielsen Company, Super Bowl broadcast on FOX had an average audience of 111 million viewers, surpassing last year’s Super Bowl, and thereby breaking the […]

February 8, 2011May 9, 2012 Cristina Blanaru Creativity, Marketing, Media

Nielsen: Super Bowl – advertisers battle to keep people glued on tv

Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.

February 4, 2011 Cristina Blanaru Creativity, Digital & Media, Marketing

News @ news

Mattel launches online Valentine’s campaign to reunite Barbie and Ken, after their break-up seven years ago, Brand Republic informs. The toy dolls were separated on Valentine’s Day 2004 after more […]

February 4, 2011 Cristina Blanaru Creativity, Marketing

2/3 Americans will watch Super Bowl, 60% are waiting for the ads

Around 70% of the Americans will watch Super Bowl this year, most of them together with the family and friends, according to a Harris Poll realized by Harris Interactive. When […]

February 4, 2011 Cristina Blanaru Creativity, Marketing, Media

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