Skittle fights, settled with arm wrestling, in DDB Chicago’s ad for Super Bowl


Skittles attacked Super Bowl and, this year, broadcasted during the American football final, its first ad.

The ad was created by DDB Chicago and appeared at the end of a quarter that started with Marshawn Lynch snacking on Skittles.

The spot featurs a town’s unique, arm-wrestling based approach for settling Skittles-based disputes. The spot featured 59 custom arms, with makeup artists adding muscles, veins, freckles and hair to match each cast member and even to the dog. The 60′ version of the ad was launched after Super Bowl and is available on YouTube:


Skittles / Wm. Wrigley Jr. Company
Matt Montei , Senior Marketing Director
John Goetter, Senior Brand Manager
Meghan Rice, Senior Associate Brand Manager
Michelle Gansle, CMI Group Manager
Blaire Stevenson, CMI Manager

DDB Chicago

John Maxham, Chief Creative Officer
Mark Gross, EVP, Executive Creative Director
Kathy Tax, ACD, Copywriter
Marisa Groenweghe, ACD, Art Director
Diane Jackson, EVP, Executive Director of Integrated Production
Will St Clair, SVP, Executive Producer
Scott Terry, Production Manager
Heather Stuckey, Global Business Director
Kate Christiansen, SVP, Group Business Director
David Chriswick, SVP, Group Strategy Director
Thomas Hehir, Strategy Director
Gwen Hammes, VP, Account Director
Erin Leahy, Global Account Supervisor

David Zander, President
Scott Howard, Senior Executive Producer
Dante Ariola, Director
Natalie Hill, Producer

Cut + Run
Jay Nelson, Editor
Kendra Juul, Assistant Editor
Carr Schilling, Executive Producer
Amburr Farls, Head of Production
Michelle Eskin, Managing Director

Company 3
Stefan Sonnefeld, Colorist

Method Studios
Marc Weigert, President/VFX Supervisor
Gabby Gourrier, VP of Global Production
Stephanie Gilgar, Executive Producer
Jennie Burnett, VFX Producer
Patrick Ferguson, 2D Supervisor
Mark Renton, Lead Flame
DDB Sound
Nicholas Papaleo, Audio Mixer