Author: Cristina Blanaru
Calin Clej takes over as Marketing Director PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise
PepsiCo announced a new change in its marketing team, with Calin Clej, previously Senior Manager Marketing, PepsiCo East Balkans Beverages & East Europe Carbonated Soft Drinks Platforms, promoted on the position […]
Interactions introduces new eCRM and consumers’ dialogue solutions
Romanian eCRM and digital agency Interactions launched a series of standardized solutions for eCRM and consumers’ dialogue – FastLandingPage, FastConsumerPromo and Consumer Data Management -, solutions that help reducing by up to 70% the time […]
IKEA of Sweden AB to turn children’s drawings into plush toys
Ikea of Sweden AB will turn 10 drawings, including one from a Romanian kid, into a plush toy, after a contest organized globally which designated its 10 winners. The contest was […]
Skittle fights, settled with arm wrestling, in DDB Chicago’s ad for Super Bowl
Skittles attacked Super Bowl and, this year, broadcasted during the American football final, its first ad. The ad was created by DDB Chicago and appeared at the end of a quarter that […]
Andrew Ushakov switches Geometry for Leo Burnett Moscow
Andrew Ushakov became Executive Creative Director of Leo Burnett Group Russia, according to an announcement made by the agency on its Facebook page. Previous to Leo Burnett, Ushakov had the […]
Intercontinental Advertising Cup will reach to the final of the 8th edition on March 5th
Intercontinental Advertising Cup will reach to the final of the 8th edition on March 5th, in Ljubljana. The Cup is a common project of four continental festivals, namely ADFest, FIAP, ADC*E and Golden Drum […]
RPM helps Umbro unveil new Velocita football boot
Football brand Umbro previewed the launch of its new Velocita football boot with the help of leading marketing agency RPM, who delivered an exclusive boot testing event at Hackney Marshes […]
mediaTRUST Romania launched a new version of its monitoring platform
Romanian monitoring company mediaTRUST relaunched its online platform in an optimized version, which offers users an intuitive experience in mass-media landscape and facilitates the identification of relevant information and the […]
The Gunn Report released its 2014 Report
The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to […]
Cannes Lions: Tencent’s SY Lau – Media Person of the Year 2015
Cannes Lions unveiled, during a press conference in Beijing, that SY Lau, Senior Executive Vice President Tencent and President of its Online Media Group, is to be awarded the Media Person of the Year […]