Author: Cristina Blanaru
(UPDATED) Henri, a tardy passenger, is the persona created to represent Bucharest main airport’s mobile app
(adds info on the mechanism of the app and purpose) Romanian agency Rusu+Borțun Brand Growers signed the creative part of the launch campaign for Henri AppPort, the official app of […]
Cannes Lions launches Lions Innovation Festival
Cannes Lions announced the launch of Creative Data Lions and expanded Innovation Lions into a new, two day Lions Innovation Festival within next year’s International Festival of Creativity. The move […]
Gemius eCommerce :Romanians – how they shop online and which are the favorite e-shops
Gemius made, in August 2014, the eCommerce 2014 study, which aims to identify the usage preferences of Romanian internet users when it comes of online commerce. The study analyzed Romanians’ buying […]
Ryan O’Keeffe appointed Director of Communication for Enel Group
Ryan O’Keeffe has been appointed Director of Communications for the Enel Group. He joins Enel from Finsbury, the leading global strategic communications consultancy, where he advised a number of the world’s […]
Full Tilt launched a new ad campaign, signed by the creative agency Simply Zesty
Creative agency Simply Zesty, with offices in Dublin and London, signs the new ad campaign for Full Tilt, which is declined online, in print, on cinema and on TV. Some of the […]
SeniorHyper made an Oculus Rift activation for 5gum
Romanian digital agency SeniorHyper made an Oculus Rift activation for one of its clients, 5gum, using the VR device to offer the most complex integration between online and offline 5Gum […]
New York Festivals 2015 – an inside view from Michael O’Rourke
New York Festivals recently introduced a newly designed trophy, updates implement in 2015 competition and changes based on internal research and jury feedback. Michael O’Rourke, President of New York Festivals, gave […]
AMPRO Design signs the packaging design for Sissi
Romanian AMPRO Design made the packaging design for the new Sissi salami from Caroli Foods Group. Sissi brand was always associated with refinement and aristocratic style of the Austrial queen, so […]
Romanian Armada and BIC proved creativity’s efficiency in “Back to School” 2014 campaign
Romanian agency Armada developed, for BIC Romania, a promotional interactive in-store campaign, implemented during Back to School period in the international store chains in Romania. September represents a peak of sales […]
The Gunn Report presents ’50 Years of Best Car Ads’ selected by legendary Havas adman Jacques Séguéla
The Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman, Jacques Séguéla. Featuring iconic and much loved commercials that […]