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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

Frank Digital and Frank Social challenged Romanians to discover the right recipe for  Aperol Spritz

Romanian Frank Digital and Frank Social challenged Romanians to discover the 3 key elements and their exact quantities to correctly prepare Aperol Spritz, through an online marketing campaign entitled “3-2-1 Start”. One of […]

November 4, 2014December 18, 2014 Cristina Blanaru Ads, Creativity, Digital & Media, Social Media

John Adair on leaders and leadership, before Bucharest trip

John Adair, professor of leadership at Surrey University UK, will be present for the time in Romania and will be the main speaker for “How to Grow Leaders – Romania” conference. The […]

November 4, 2014December 18, 2014 Cristina Blanaru Business, Marketing, People

LIA Awards announced the winners of its 2014 edition 

The winners of the 2014 LIAs are announced today, with the results posted online and accessible on LIA website. The judges have calculated the six “Of the Year Award” winners and […]

November 3, 2014December 18, 2014 Cristina Blanaru Creativity, Festivals & Awards

Designing anywhere? It’s Possible!

Daniel Mihai is Senior Designer with Carnation Possible Worldwide Romania. This summer, he was sent to London to work on a project and decided to share with us the story […]

October 31, 2014December 18, 2014 Cristina Blanaru Creativity, People, Profiler

Zulu Alpha Kilo took a look at today’s MadMen before 2014 Strategy Agency of the Year Awards

Zulu Alpha Kilo took a look at today’s MadMen before 2014 Strategy Agency of the Year Awards, an event which took place in Toronto on Thursday evening Credits: Zulu Alpha Kilo Creative Director: Zak Mroueh Writer: Sean […]

October 31, 2014October 31, 2014 Cristina Blanaru Ads, Creativity

M&C Saatchi make ‘Penny for London’ look easy1peasy

M&C Saatchi has played a central role in bringing the world’s first city-wide contactless payment giving scheme – “Penny for London” – to life.  The innovative new micro-donation scheme, which allows […]

October 30, 2014December 18, 2014 Cristina Blanaru Creativity, CSR

Mekanism and The North Face launched a campaign challenging people to reimagine exploration

Mekanism and The North Face launched the largest campaign in their company history, challenging people to reimagine exploration. In the same time, The North Face joined forces with the U.S. Department of […]

October 30, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

New packaging design for Romanian traditional painkiller Antinevralgic

Sanofi Romania invested in a new campaign to promote the traditional Romanian painkiller brand Antinevralgic. The campaign introduces in pharmacies a new packaging design for the 2 available Antinevralgic assortments. The […]

October 30, 2014 Cristina Blanaru Branding, Creativity

Polish online ad market, slightly up in H1 2014

Polish online advertising market went up 2.7% in H1 2014, as shown in the results of the AdEx study for Poland, released recently by IAB Poland. According to the data, the […]

October 30, 2014December 18, 2014 Cristina Blanaru Digital & Media, Marketing, Studies

Romanian Free Communication joined Public Relations Global Network (PRGN) and is network’s sole representative in Romania

Romanian independent PR agency Free Communication became the sole member in Romania of PRGN – Public Relations Global Network, following a selection process lasting around three months. PRGN is an international PR […]

October 30, 2014December 18, 2014 Cristina Blanaru Business, PR

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