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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

Social media – the most effective digital marketing channel in B2B, marketers struggle with the demands it makes on them

Omobono, digital agency for business brands, has revealed the results of its 2014 survey, “What Works Where in B2B Digital Marketing”. Run for the last 4 years, the latest research […]

September 11, 2014September 23, 2014 Cristina Blanaru Business, Marketing, Social Media, Studies

 Open for entries at Romania’s Internetics

The organizers of Romania’s Internetics festival – online branding, marketing and advertising competition that reached to its 16th edition – announced the opening of the entry period for this year’s […]

September 11, 2014September 23, 2014 Cristina Blanaru Creativity, Festivals & Awards

Michael Leander to hold 7 workshops at Romanian MarkDay

Michael Leander, one of the most known marketing specialists in Europe, will be present in Bucharest, on October 21st, for MarkDay, an event dedicated to digital marketing.. During the event, […]

September 11, 2014September 23, 2014 Cristina Blanaru Business, Digital & Media, Events, Marketing

Most beautiful pictures from Romania, on #DordeRomania, in a Samsung supported campaign

Over 2,700 photos with images from Romania were entered in #DorDeRomania campaign, made by Samsung Electronics Romania and the endorser Brad Florescu. The campaign ran on Instagram and Facebook and, in the […]

September 11, 2014February 16, 2015 Cristina Blanaru Branding, Digital & Media, Social Media

BETC and BETC Digital handle the new digital B2C Communication for Schneider Electric

Schneider Electric, with the help of its new agency, BETC, is launching a digital B2C campaign to show off its role and contribution to people’s everyday lives, thanks to its […]

September 11, 2014 Cristina Blanaru Ads, Creativity

Romanian Print & Pack Forum: Romanian and international specialist to share innovative solutions for in-store communicaton

Romanian Euroexpo organizes, on September 24-27,  new edition of Print & Sign fair, which will also include Print & Pack Forum, event focused on innovative solutions for in-store communication as […]

September 11, 2014 Cristina Blanaru Branding, Events, Innovation

Alzheimer’s Society and LIDA unveil “Staying Connected” campaign in UK

Digital and direct marketing specialist, LIDA, has launched the “Staying Connected” kit for Alzheimer’s Society (AS), UK’s leading dementia charity. The integrated campaign aims to increase the acquisition of new supporters […]

September 11, 2014September 23, 2014 Cristina Blanaru Creativity

Most visible airlines in Romanian advertising

MediaTrust, provider of monitoring services, made an analysis presenting the most visible airlines in Romanian advertising, between January 1st and August 31st. During the analyzed period, a total of 725 […]

September 10, 2014 Cristina Blanaru Ads

ThinkDigital launched ICEEfest Academy

ThinkDigital launched, on September 9th, the content and e-learning platform ICEEfest Academy. At its debut, the project includes over 25 hours of presentations and debates on important themes for content […]

September 10, 2014September 23, 2014 Cristina Blanaru Events, Marketing

Hansel Crackers wants consumers to play with their food, with #CrackerCatchin

In a new campaign for Rebisco’s Hansel Crackers, Ace Saatchi & Saatchi and the Philippines Parkour & FreeRunning Association encourages fans of this popular Philippine snack to play with their […]

September 8, 2014 Cristina Blanaru Ads, Creativity

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