Author: Cristina Blanaru
Expedia and 180LA go Safari
Expedia’s loyalty program, Expedia+Rewards (allows travelers to earn points from every airline and every hotel on every trip they take), was launched by Expedia and ad agency 180LA with a campaign […]
Aigle and BETC launch new campaign, “It’s wild out there”
For the 2014 fall/winter season, Aigle, along with agency BETC, is introducing a new, more fashion-oriented line. One year after their 160th anniversary, the brand wants to make a strong […]
Romanian start-up The Pole Society goes to Brazil
Romanian start-up The Pole Society presents, for the first time, on September 18th, in South America, the first mobile advertising solution for digital. The presentation will take place at Brasil Signage Expo and The […]
Adjust Your Set appoints Clare Nicholls to the role of Chief Operating Officer
Adjust Your Set, one of the UK’s leading digital content agencies, has appointed Clare Nicholls to the role of Chief Operating Officer (COO). Nicholls brings financial excellence and in-depth expertise […]
Belts and boobs – main stars in a Romanian campaign aimed to convince drivers to wear the seat-belt
Romanian Automobile Club (ACR) decided to drop the classical approach when it comes of road safety education, as it fails to convince the drivers, and embraced a new and buzz generating […]
John Heffernan to share his digital marketing know-how at SEM Days 2014
John Heffernan will be present at SEM Days 2014 and, for the second year in a row, he will share his know-how when it comes of digital marketing with Romanian […]
TailWind presented Project Agora at dmexco’14, together with AppNexus
Project Agora, the first automated marketplace in Southern-Eastern Europe, was the main subject presented by TailWind during dmexco’14, the biggest European digital marketing event, taking place annually in Koln, Germany. TailWind took […]
@IABEurope: European Programmatic Market – Euro 2.1BN in 2013
IAB Europe announced, during its panel at dmexco 2014, that it joined forces with IHS Technology to size the programmatic market at a European level. This initiative came as IAB recognizes the […]
A story with extraordinary bicycles, created by Nescafe 3in1 and Publicis Romania
In the end of August, Nescafe 3in1 launched online “Extraordinary bicycles: The Beginnings”, a project conceived by Publicis Romania and dedicated to all people enjoying running bikes through the city. During September 13-14 […]
Crenguta Rosu and Jorg Riommi – Romania’s jurors at Eurobest
Romania has two representatives in this year’s juries at Eurobest: Crenguta Rosu, Managing Partner at Romanian PR agency DC Communication, represents Romania in Eurobest’s PR Jury Jorg Riommi, Chief Creative Officer Publicis […]