Author: Cristina Blanaru
GolinHarris Bucharest – 6 accolades at Romanian CSR Awards 2014
GolinHarris Bucharest got, together with its clients – Avon, Bancpost, Electrolux, Lidl, Mercedes-Benz and Orange – 6 trophies at this year’s edition of Romanian CSR Awards, a competition that brings […]
New campaign for Air France: “Air France, France is in the air”
Air France launched a new ad campaign, “Air France, France is in the air”, a new signature part of airline’s ambitious Transform 2015 program. The change comes 15 years after […]
XFinity series marathon, promoted with a campaign signed by Goodby Silverstein & Partners
Goodby Silverstein & Partners created, for Xfinity, a campaign to promote series by helping the fans really immerse in the lives and milieus of their favorite characters. For the entire […]
NetSeer deploys Predictive Viewability Engine to optimize media budgets against viewable impressions
NetSeer, company that created Concept targeting for advertisers and publishers, announced its new Predictive Viewability Engine, that offers viewable-impression metrics, fully integrated into its ConceptGraph intent-based targeting platform. NetSeer is […]
Romanian Lowe&Partners and New Age Media created a new campaign for Tic Tac
Tic Tac and Romanian Lowe&Partners, together with New Age Media, prepared a new campaign to promoteTic Tac Strawberry Mix. How would the playful candies communicate otherwise than by being present in […]
AMPRO Design, present in Huber Group’s Calendar
2 executions from AMPRO Design, Morarita and X Snacks, are present in 2014’s edition of Huber Group’s Calendar. Published together with EPDA (European Packaging Design Association), the calendar appeared from […]
Storience, Highly Commended at Transform awards for Avenor’s rebranding
Romanian Storience was Highly Commanded at Transform Awards, in Best Visual Identity for a Non-Profit category, for Avenor College’s rebranding. Storience was the agency that, at the start of the school […]
ELMA study: European drop mail market, recovering after recession
The European Letterbox Marketing Association (ELMA) has unveilled its third pan-European census of doordrop media covering 22 markets and 180m households. The research found that the door drop market in […]
Cannes Lions to celebrate Brazilian creativity with a special day
Cannes Lions will incorporate, this year, a program dedicated to showcasing, understanding and celebrating Brazilian creativity. The 2013 Cannes Report ranked Brazil as the second most creative country in the […]
Gemius becomes the official audience research provider in Belgium and Luxembourg
Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]