Author: Cristina Blanaru
UPDATED: Catalin Emilian joins RTB House as Country Manager for Romania
(Adds Catalin Emilian’s statement and considerations regarding Romanian market) Catalin Emilian, that was, until recently, Country Manager Romania & Moldavia at Gemius, takes over as Country Manager for Romania with […]
Springer & Jacoby signs the most recent Greenpeace communication campaign in Romania
Springer & Jacoby Romania is the official partner of Greenpeace Romania within the most recent campaign launched by the organization that aims to stop the building of new nuclear reactors […]
Pepsi made the 1st Shazam campaign for TV on Romanian market
Pepsi launches the 1st Shazam campaign TV for Romania, offering interaction with the ads “Now I’m on +” on smartphones and tablets. Pepsi fans can access exclusively “You’re on plus” […]
Horatiu Dimulescu: SMS remains the main channel for mobile advertising in Romania in 2014
Horatiu Dimulescu, Manager Online Content and Mobile Advertising Vodafone Romania, spoke, in an interview for AdHugger, about Romanian mobile advertising market and some of its insights. According to him, the SMS […]
Paul Holmes to meet again Romanian PR industry at PR Forum 2014
Paul Holmes, founder The Holmes Report and SABRE Awards, comes back to Romania and will meet again with Romanian PR industry’s representatives at PR Forum 2014, on March 26th. Holmes […]
Grimberg Romania – combining art and business for the pleasure of art collectors
Art and all it has to do with it is a domain where people can still access, almost instantly, the “feeling good” part of their lives, especially if they have […]
Gemius appointed Victor Avram as its new Country Manager for Romania and Moldavia
Victor Avram was appointed Country Manager of Gemius in Romania and Moldavia, replacing Catalin Emilian starting March. With over 11 years of experience in Romanian media industry, Victor joins Gemius as […]
Start for Beyond PR, a Romanian video community of professional providers for cross-marketing
Romanian integrated communication boutique Confident PR and Romanian photographer Dragos Constantin launched the project Beyond PR, the first community of professional and innovative providers. Beyond PR is a video platform for practitioners of marketing, communication, […]
FIFA’s World Trophy became #CupaTuturor in Romania , in a Coca-Cola integrated campaign orchestrated by McCann Group
Coca-Cola Romania and McCann Group Romania’s agencies (Momentum, McCann PR, Universal McCann, McCann Erickson and MRM Worldwide) transformed, for a day, FIFA’s World Trophy into #CupaTuturor, as part of an […]
IAB Europe launches “Brand Builders”, suite of advertising formats
Interactive Advertising Bureau Europe (IAB Europe) launched Brand Builders, suite of six recommended brand advertising formats which offers a new branding environment to advertisers. In order to understand the current advertising formats landscape […]