Author: Cristina Blanaru
Rusu+Bortun and Local Colonial orchestrated a campaign to send parents in town for Valentine’s Day
On Valentine’s Day, Local Colonial challenged young people to offer their parents a present with benefits for both parties, in a campaign signed by Rusu+Bortun Brand Growers. Adolescents were able […]
GMP Advertising becomes Jung von Matt’s partner in Romania
Romanian independent advertising agency GMP Advertising announced officially that it entered a partnership with Jung von Matt (JvM), the most awarded European communication network and one of top 3 independent […]
Open for entries at Romanian Effie Awards 2014
International Advertising Association Romania (IAA Romania) and Romanian Union of Advertising Agencies (UAPR) announced the start of the entry period for the 11th edition of Romanian Effie Awards. The entries […]
Agencies’ Night in Romania, scheduled for April 3rd
Romania’s Agencies’ Night is scheduled to take place on April 3rd, under the tagline “Craft up your life”. The PR, advertising, full-service, online, interactive or media agencies that want to […]
RTB House: Clicks that end with a purchase come from Warsaw, Kiev and Budapest
Internet users from Warsaw, Kiev and Budapest generate most of the clicks that end up with a purchase, while the highest click rates come from London and Madrid, according to […]
PayPal in 2013: more than half revenues from international business, $27BN in mobile payments
PayPal ended 2013 with a total annual revenue of $6.6BN, 20% up compared to previous year, with international business being responsible for over 50% of this amount. For the entire […]
Romanian Oxygen PR handles Amway’s communication in Romania and Bulgaria
Romanian agency Oxygen won a pitch for Amway’s communication account in Romania and Bulgaria. The agency will asist Amway in promoting the company and its brands and will also handle […]
Credit card, launch in-flight by Bancpost and GolinHarris Bucharest
GolinHarris Bucharest created, for Bancpost, the launch campaign for the new credit-card WIZZ Bancpost and the loyality program associated to it, “Shop&Travel”. The official launch of WIZZ Bancpost credit card took place […]
People Public Relationships Agency to handle communication for Subway Romania
Subway Romania appointed People Public Relationships Agency to handle its communication, following a pitch. Starting March 1st, the agency will handle media relations, promotional campaigns (creation and distribution of materials), […]
A day in the life of a well-being specialist, shared by Alecsandra Ionita
For a better understanding of my daily routine as a well-being specialist I should start by describing first what a well-being specialist is. In a nutshell, a well-being specialist is […]