Author: Cristina Blanaru
2 new Paul bakeries in Bucharest, promoted by GolinHarris with a French touch
GolinHarris coordinate the launch of the newest Paul bakeries in Bucharest, situated in Romana Market and Promenada Mall, and ran a campaign that aimed to remind Bucharest inhabitants of Parisian […]
Valentine’s Day on social platforms, more visual than ever
The communication related to Valentine’s Day on social platforms present in Romania posted an important quantitative increase compared to last year: 36% more mentions between 13015 February 2014 compared to […]
Cannes Lions to launch Young Lions PR competition, together with ICCO
Cannes Lions will launch, this year, a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent. Supported […]
Quelle case study: How to reach users who gave up a purchase?
Hundreds of shops, a multitude of comparison shopping engines and group buying services providing almost unlimited choice – it’s the German market in a nutshell. A challenge thrown down by […]
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]
mediaTRUST Romania joined Romanian specialized organizations BRAT and ARMA
mediaTRUST Romania is, starting 2014, member of Romanian Bureau of Transmedia Audit (BRAT) and of Romanian Association for Audiences Measurement (ARMA). As BRAT member, mediaTRUST will receive SNA FOCUS – […]
Aura Toma joins Httpool team; the company launches a Search Marketing department
Aurora Toma, one of the veterans of Romanian Search Marketing market, joins Httpool as Managing Director Search Division and will develop a new department focused on performance. Httpool made the […]
2Parale’s affilate network, online sales 40-50% higher on Valentine’s Day 2014
Valentine’s Day generated, for the 300 e-commerces in 2Parale’s affiliated network, sales that were 40-50% higher than in the same period of last year. Online buyers gave more attention to […]
Irinel Ionescu, Romania’s representative in Recreate Packaging 2014’s jury
Irinel Ionescu, Creative Partner AMPRO Design, was member in the jury of “Recreate Packaging 2014“, competition dedicated to packaging design initiated by Finnish paper and cardboard producer Stora Enso and […]
Chainsaw Europe Studio launched an online department
Post production studio Chainsaw Europe launched a new online department, as a consequence of the increase demand for online video content coming from Romanian and international markets I am proud […]