GolinHarris coordinate the launch of the newest Paul bakeries in Bucharest, situated in Romana Market and Promenada Mall, and ran a campaign that aimed to remind Bucharest inhabitants of Parisian cafes and bakeries.
The event dedicated to bloggers and journalists, organized at Paul in Romana Market, has as main attraction point a copy of the Eiffel tower, that brought a piece of Paris in Bucharest’s center. Eiffel Tower was also the element around which some of campaign’s events focused.
Paul bakeries are the place where Bucharest inhabitants can enjoy the most refined bakery products, a place to escape from daily routine and offer an authentic Parisian atmosphere. With this campaign, we wanted to communicate art de vivre à la française that our clients enjoy each time they come to Paul
Chief Marketing Officer Paul Romania.
With the campaign to promote the new locations we aimed to bring Paul’s world closer to the consumer. No matter it was about Facebook page activations or activations in partner magazines or fashion blogs, clients were invited to interact with the brand and to taste Paul’s so chic atmosphere
Director GolinHarris Bucuresti.
As a study on the target public showed Paul’s most loyal clients are women that read fashion magazines, both online and offline, GolinHarris used to communicate the project a mix of channels to insure the message reaches the most relevant readers.