Author: Cristina Blanaru
Romanian Youth Focus to present young people the way they are, on October 21-22
Smark KnowHow organizes, on October 21-22, the second edition of the conference Romanian Youth Focus, the only event in Romania that aims to help understand new generation’s profile. Generation Y […]
Andrei Dumitrescu, appointed Country Manager of a Henkel Romania division
Andrei Dumitrescu (38 y.o.) took over recently the management of Adhesives Division within HenkelRomania, replacing Wolfgang Zettl. Zettl maintains regional responsibilities as Sub-Regional Manager South CEE Adhesives Division and took […]
IAB Forum 2013 – the after-story
IAB Romania organized, on October 1st, the 3rd edition of IAB Forum Romania, an event of reference for Romanian advertising industry. This year, Romanian and foreign speakers specialized in online […]
Gemius study: Over 8.9M Romanian internet users, men are dominant
Over 8.9M Romanians are active on the internet, men being dominant, according to gemiusAudience study presented at IAB Forum Romania. The average Romanian internet user views around 1,219 pages and spends […]
In Romania, Julius Meinl wants a better world through poetry
Julius Meinl, a brand that inspires poets since 1862 (“Inspiring poets since 1862”), dares Romanians to rediscover and recognize poetry in the life of the century we live in. In […]
New brand positioning for Fashion Days, signed by Leo Burnett Berlin
Fashion Days, leader on the online fashion& Lifestyle clubs in Romania and CEE, reinvents starting this autumn, adopting a new brand positioning at regional level, synthesized in the tagline “Every […]
Over 70,000 people celebrated beauty with Avon Romania
Avon Romania celebrated the relaunch of the make-up range Color by organizing a caravan that traveled in 45 Romanian towns during the summer. The events that took place as part of […]
Radu Florescu, reelected president of Romanian Advertising Agencies Association (UAPR)
Radu Florescu, CEO Centrade Saatchi&Saatchi, was elected for the 2nd time in a row president of UAPR’s management board, during the most recent General Assembly of the organization. UAPR approved […]
ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]
Publicis Groupe acquires majority in affiliate agencies on Romanian market, appoints Teddy Dumitrescu Country Chairman
After it made the first steps last year by buying Publicis Bucharest and setting up Publicis Communications Services Bucharest, Publicis Groupe continues its consolidation in Romania and acquired the majority stake […]