Author: Cristi Filipescu
McDonald’s, DDB and Tribal continue the Employer Branding platform through a new campaign, together with Rareș Maris – People with experiences
McDonald’s believes in young people in Romania and their professionalism, which is why it continues to communicate based on the employer branding platform launched last year, also together with the […]
Ronde.ro announces an 80 percent boost in sales
The Ronde.ro online store has experienced an impressive increase in sales figures recently, exceeding expectations. In the first half of this year, the store recorded an 80% increase in sales, […]
Agencies risk losing strategists unless they improve company culture
Sweathead, the New York based strategy training company, has released its latest B2B report – What Strategists Want From Work – that uncovers the sentiment of the global strategy community […]
Rusu+Borțun’s latest client is Romanian Interior Design Association (RIDA)
The advertising agency Rusu+Borțun started the collaboration with the Romanian Interior Design Association, for which it has already developed and launched the new website, before the special Gala that took […]
Rusu+Borțun started the collaboration with Biofarm for two brands
Rusu+Borțun recently became the advertising agency for two of the brands owned by Biofarm and will offer strategy and creative services for 360 campaigns [ATL, digital, trade marketing]. The selection […]
Romanian Dana Bulat of United Media Services, part of M&M Global Awards 2023′ International Jury
One of the best-known specialists of the local media market, Dana Bulat, General Manager and Owner of the United Media Services agency, will be part of the prestigious M&M Global […]
MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team […]
As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign
Leroy Merlin is a brand with great ambitions and great development plans. From strategic ranges designed to surprise customers, to increasing the offer in parallel with the current needs of […]
DDB Romania launched a new communication platform for McDonald’s Romania
When you have to take into account everyone’s budget and appetites, any meal with family or with friends can turn into an equation with unknowns. To help consumers keep up […]
Win with the best movie duo and Bobonete, in the first national promotion Pepsi and Lay’s, signed by DDB Romania
Pepsi and Lay’s are two brands always up for fun times together and that have always known how to surprise the consumer, the first national promotion fitting perfectly into these […]