Branding

Cheil | Centrade reorganizes after Mona Opran’s new venture in strategic consulting

Mona Opran, COO Cheil | Centrade South East Europe, is leaving the Southeastern Europe hub of Cheil after 15 years with Centrade group, to start a new chapter in her already prodigious career….

Horizon FCB help Dubai South’s VIP Terminal become an architectural icon

Horizon FCB’s Dubai agency have been celebrated at the only two globally recognised luxury awards for their contribution to Dubai South’s new VIP Terminal Dubai South is an emerging master-planned city leveraging its strategic…

Amstel and Serviceplan Spain commissioned contemporary Spanish artists and designers to create unique labels

Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed…

BT launched its biggest brand campaign in 20 years, ‘Beyond Limits’

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove…

Knowhow share: The natural fit of content and KPIs

With the rise of Social media platforms, new and better ways appeared to distribute content. And there are not only new distribution means that appeared, but also new ways one can drive engagement….

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best Global Brands report…

CN8 Unstoppable – Cristina Neagu, 4 times best handball player in the world

Romanian agency Rusu+Bortun Brand Growers was responsible for crafting the branding for Cristina Neagu, Romanian sportswoman designated 4 time the best handball player in the world. Cristina is an athlete with strong ambition,…

Tedi Migdalovici: On Personal Branding, on a personal note

I see there is a trend subtly condemning Personal Branding. Somehow I understand – there are so many “Adibas – like” players on the market, saying they are experts, without having the slightest…

Channel Factory reveals results of brand suitability survey

Channel Factory​, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides…

Rusu+Bortun Brand Growers signed Dendrio’s rebranding

Rusu+Bortun Brand Growers conducted the rebranding process for Dendrio, IT services integrator and part of Bittnet, the first IT company listed on stock exchange in Romania and national leader in IT training solutions….

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