Category: Branding
The AdForum PHNX Awards introduces the 1st PHNX trophy ever
The AdForum PHNX Awards have always been about celebrating creativity, innovation, and the people behind great ideas. This year, we’re taking that celebration to the next level with something truly […]
Dandy launches a new visual identity and enhanced digital strategies
Dandy, the independent creative agency that empowers those seeking to make an undeniable impact, is driving its expansion with a refreshed visual identity and an optimized service offering. With this […]
Sparks appoints Caroline Sparkes as Director of International Marketing
Leading global brand experience agency Sparks has appointed Caroline Sparkes as Director of International Marketing as it continues to supercharge growth around the world. In this newly created role, Caroline will be responsible for building on […]
Offerista rebrands as Shopfully, establishing the European leader in Drive to Store
Offerista Group, Europe’s largest network for digital retail marketing, announces its rebranding as Shopfully. This milestone marks the full commercial and brand integration with their sister company Shopfully and their […]
Romanian integrated communication agency Oxygen undergoes brand uplift
Sixteen years after its establishment, Oxygen undergoes brand uplift to reflect its new positioning as a forward-looking agency with creativity at its core. The new slogan, Creators of the Future, […]
Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity […]
DiFine PR develops the rebranding and communication strategy for Dulcinella Romania
DiFine PR has taken over, since August, the responsibility for corporate communications, employer branding and influencer marketing for Dulcinella Romania, a brand that operates a network of 18 confectioners and […]
John Legend for Mont Blanc Legend by Fred & Farid New York
Montblanc announces the launch of its latest campaign, “John Legend for Mont Blanc Legend,” featuring the multi-talented musician, producer, and entrepreneur John Legend. Developed by the creative agency Fred & […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity
The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo it has created a new set of design […]