Category: Know-how Sharing
Reveal Marketing Research Study: Young people are the most dedicated promoters of their favorite brands
For over half of Romanians, a positive experience with a product persuades them into becoming loyal to that company (54%), which also applies to negative experiences, stopping them from using […]
Research: Customer data analysis key to omnichannel marketing success and business growth
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals […]
The Alternative School still receiving applications for Eurobest semester
The Alternative School’s Eurobest trainings are starting next week, on the 20th of October, but there is still time to register This semester consists of 8 intensive meetings, dedicated to […]
D&AD announce briefs for 2021 New Blood Awards
D&AD unveiled the briefs for the 2021 New Blood Awards as well as announces New Blood Shots, a series of quick-fire New Blood briefs set over six weeks in direct […]
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]
The Alternative School opened registration for Eurobest Semester
For the 17th consecutive year, The Alternative School is searching for the brightest, most talented, hard-working and passionate young creatives to represent Romania at the Eurobest Young Integrated Competition, held […]
Niklas Bakos, CEO at Adverty: Why contextual sensitivity is critical for in-game ads?
There is growing recognition that in-game advertising represents an increasingly important media channel for forward-thinking advertisers. Yet, within this burgeoning channel, it’s important to focus on experiences rather than simply […]
Virtual Techsylvania: Participants from 67 countries, new perspective of the future and €150,000 investment for StartUp Avalanche winner
Techsylvania, leader among the tech events in Eastern Europe, just had its first virtual edition, where over 4,000 participants enjoyed quality content and surprise interactions with professionals from all over […]
Serviceplan Group is set to change ad industry “The Rainmakers” video talks series
The Serviceplan Group is launching a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in […]
The One Club announces free online mentor & creative Program for Fall 2020
In a year when many industry internship programs were cancelled due to the pandemic, The One Club for Creativity has extended its commitment to helping the next generation of diverse […]