Category: Know-how Sharing
Zenith: Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, […]
Philip Morris Romania makes changes in top management
The structure of the commercial organization of Philip Morris Romania underwent a series of changes, with focus reorienting on 3 pillars, Consumer Experience, Marketing & Digital and Commercial Operations, which […]
Chimney Vigor Group Appoints Laura Romeu as Chief Growth Officer
Chimney Vigor Group (CVG) today announce the hire of Laura Romeu as Chief Growth Officer to their new Health and Wellness vertical, operating from the New York office. For more […]
WarnerMedia EMEA appoints Polly Cochrane to executive leadership team as Country Manager for WarnerMedia UK & Ireland
Priya Dogra, recently announced as head of WarnerMedia EMEA & Asia (excl. China), made a key new appointment to her executive team. Polly Cochrane has been promoted to Country Manager […]
Let’s fast forward to the future and let CompetitIAA 2020 begin!
IAA Young Professionals, the association of young professionals in the Romanian marketing and communication industry, gave the start of the tenth edition of CompetitIAA. Students from all over the country […]
Reveal Marketing Research Study: Young people are the most dedicated promoters of their favorite brands
For over half of Romanians, a positive experience with a product persuades them into becoming loyal to that company (54%), which also applies to negative experiences, stopping them from using […]
Research: Customer data analysis key to omnichannel marketing success and business growth
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals […]
The Alternative School still receiving applications for Eurobest semester
The Alternative School’s Eurobest trainings are starting next week, on the 20th of October, but there is still time to register This semester consists of 8 intensive meetings, dedicated to […]
D&AD announce briefs for 2021 New Blood Awards
D&AD unveiled the briefs for the 2021 New Blood Awards as well as announces New Blood Shots, a series of quick-fire New Blood briefs set over six weeks in direct […]
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]