Category: Mobile
A first app for P2P money transfer, Volt, launched in Romania
Volt, the first app for Peer-2-Peer money transfer in Romania, was launched by Volt Finance in partnership with Libra Internet Bank and Mastercard. The app allows users to make money […]
Mastercard partnered to introduce Pago invoice payment app on Romanian market
Mastercard supports the development on Romanian market for Pago, the only app that allows the payment of all monthly invoices, with any type of card, from one account. The app […]
Study: Global mobile advertising revenues tops €63BN in 2016
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads
On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to […]
PHD partners with Cannes Lions to launch festival bot for Messenger
Cannes Lions and global media network PHD have partnered to launch the first official festival bot for Messenger. The AI powered bot will be accessible by all 180,000 Facebook fans […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world
According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and […]
WIAD 2017 – education, study cases and innovation, directly from Iasi
Iasi was last weekend the capital of the informational architecture. Over 60 people took part at one of the most important global events dedicated to the architecture information – WIAD […]
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]