Category: Business
Coty appointed The&Partnership London as global lead creative agency for Wella Professionals brand
Coty Inc. announced that The&Partnership London has been selected as global lead creative agency for the Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on driving […]
Serviceplan Group appointed new Managing Directors in Belgium and Dubai
Two accomplished new Managing Directors have joined the Serviceplan Group in Dubai and Belgium. Sophie Vanderwinkel is Managing Director of Mediaplus in Belgium, and Natalie Shardan the new Managing Director […]
MullenLowe Bucharest, injection of creativity from Ghana
MullenLowe Romania integrated within its team, until end October, a creative couple from its sister agency from Ghana, MullenLowe Ghana. The 2, Michael and Sylvanus, came to Bucharest and worked […]
Mastercard and Carrefour launched Mastercard – Payment in installments in Romania
Mastercard, technology company in the industry of global payments, and Carrefour Romania, one of the biggest players in the retail market in the country, launched, for the first time in […]
Kaufland and Renovatio launched the first fast charging hub for electric cars in Romania and Eastern Europe
Kaufland Romania and Renovatio Group opened the first fast charging hub for electric cars in Romania and Eastern Europe, situated in the parking lot of the Kaufland on Barbu Vacarescu […]
Leroy Merlin gives the creative people a challenge and EUR 2500 prizes
Leroy Merlin, one of the most important retailers in the DIY (Do-It-Yourself) market, launches a challenge for all the creatives out there: visual artists, fashion designers, graphic designers, photographers etc, […]
Oxygen becomes Vivre’s communication partner for nine countries
The independent communication agency Oxygen was selected a partner for the developing and implementing of Vivre’s communication strategy, the biggest online furniture, decorations and accessories for home retailer in Central […]
ARMO: Romanian e-commerce to reach €3.6BN in 2018
E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of €3.6BN in 2018, up 30% compared to 2017, with the pace of […]
Ebiquity expands its Agency Selection & Management service globally
Ebiquity, a leading, independent, marketing and media consultancy, announced the global expansion of their Agency Selection & Management service, which is part of the Media Management practice. Ebiquity’s Media practice […]
Zenith: Brands must reorganize to maximize e-commerce growth
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding […]