Category: Business
Ogilvy UK has a new leadership team
Ogilvy UK announced a newly-formed leadership team, bringing to life the agency’s mission to serve as an integrated creative network that Makes Brands Matter. The agency’s new line-up also sees […]
Romanians’ view on modern banking: a bank with services easy to use – iSense study
According to a study conducted by Romanian iSense Solutions, the Romanians perception over modern banks and their services has 3 main characteristics: easiness in usage (80%), fastness (70%) and security (73%). […]
Impact announces opening of Nordics office to further extend global footprint
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization, announced the opening of an office in Oslo, Norway. With this […]
Zenith celebrates its 30th anniversary
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, […]
‘Experience Gap’ study: Failure to meet consumer expectations is costing individual brands up to £390M/year in the UK and $1.08bn globally
Global marketing strategy and transformation business Clear (clearstrategy.com) part of the M&C Saatchi Network, today announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of […]
Eight&Four bolsters strategy with Tony Wright appointment
British social and creative agency eight&four announces the appointment of Tony Wright as Head of Creative Strategy as part of its ongoing restructure around its audience first SEEK – SPEAK […]
Anca Stefan, promoted to Chief Digital Officer Russia and Kazakhstan L’Oréal
Starting November 1st, Anca Stefan, Digital and Consumer Intelligence Manager L’Oréal Romania, becomes Chief Digital Officer Russia and Kazakhstan L’Oréal. She is the second Romanian citizen to be promoted among […]
Vodafone Romania and Mega Image launched the first Smart Supermarket
Vodafone Romania and Mega Image launched the first Smart Supermarket in Romania, located in 201 Barbu Văcărescu Boulevard in Bucharest. The shop has nine fully-functional Internet of Things retail solutions […]
Germany Trade & Invest Launches ‘Germany Works’, a global Campaign from Serviceplan and Mediaplus
Serviceplan Public Opinion and Mediaplus Berlin developed ‘Germany Works.’: an integrated global campaign for Germany Trade & Invest (GTAI) – the foreign trade and inward investment agency of the Federal […]
The Specialist Works launches first campaign for Photobox
Independent international media agency The Specialist Works is launching the first of its campaigns with ecommerce photo gifting brand Photobox. The campaign launches on October 8th, running across TV and […]