Category: Business
[UPDATED] Advertising for drugs, forbidden on Romanian radio and TV. Ad industry reacts
[adds the position expressed by IAA Romania on this matter] Romanian Senate gave a positive vote, on Monday, on a law project that sees forbidden the explicit radio and TV advertising for […]
A perspective on judging. Michael O’Rourke, President New York Festivals
Michael O’Rourke explained his perspective over the judging taking place at New York Festivals World’s Best Advertising and gave a short glimpse on how the Executive Jury is selected every year, […]
Adecco appointed Rogalski Damaschin to handle its communication in Romania
Starting November, Rogalski Damaschin Public Relations is handling communication in Romania for Adecco, international and local leader on the HR management market. The agency provides services like strategic consultancy, management of the relationship with […]
ADEX: Online advertising, driven by display in H1 2015 to a total of €16bn
IAB Europe, in collaboration with IHS Technology, published the first ever AdEx Benchmark H1 2015 report, revealing online advertising grew 9.7% on a like-for-like basis to a value of €16bn […]
IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania
Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along […]
Content strategist Matthew Weiner leaves Dare to join The Moment
Matthew Weiner has been appointed as a Senior Strategist by the international creative content company, The Moment. He joins a growing content strategy team, led by Sandra Peat, and will […]
Romanian Agerpres launched a free-to-access public newsfeed
Romanian state news agency Agerpres launched, on Tuesday, a public feed meant for all publications who want to access for free moment’s most important news from domains like politics, economy, […]
Publicis Groupe introduces a structure change effective January 2nd
Publicis Groupe announced, on Wednesday, a reorganization plan presented by Maurice Lévy, Chairman & CEO, with regards to the transformation of the Groupe. Since this past spring, Publicis Groupe began a […]
Historic US Cyber Monday: Over $3BN in total digital sales
comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been […]
Romanian SeniorHyper becomes Lowe Profero Bucharest
Romanian digital agency SeniorHyper rebrands, starting January 1st 2016, as Lowe Profero Bucharest, after affiliating to the international network with 17 years of expertise in digital integrated service and presence in Europe, US and […]