Category: Business
Golin’s Fred Cook to lead the strategic PR Center at USC Annenberg School for Communication and Journalism
USC Annenberg School of Journalism Director Willow Bay announced hat Fred Cook, CEO of Golin, one of the world’s largest PR agencies, has been named the Director of the USC Annenberg […]
2Parale: Romanians spent over Euro 1M on books, clothes and plane tickets this summer
Romanians spent over Euro 1M via 2Parale and bought products like books and educational materials, fashion and tourism, between June 15th and August 15th, according to an internal analysis of 2Performant Network. […]
GFK expands digital portfolio in shopper research by investing in NORM Research
GfK announced, mid-August, the acquisition of NORM Research & Consulting AB, Sweden-based market research company specialized in virtual shopper research. NORM’s core product is a software that simulates shopping environments for various […]
Opinion: Can such a competitive industry act collectively?
To think that one agency or just one creative leader can single-handedly shine a light on what the future will be like is utter nonsense. That reflects not only an […]
GMP PR to introduce on the Romanian market the AMEC standards to measure PR
GMP PR will introduce customized measuring and evaluation methodologies for each communication campaign, according to the AMEC (International Association for Measurement and Evaluation of Communication) standards. The introduction of […]
Former JANDL, Razvan Mitoiu to handle Godmother’s creation
Razvan Mitoiu is the new Creative Director of Romanian agency Godmother and comes to the reins of agency’s creation after just winning a Bronze Lion in Cannes this year and after he […]
TeCOMM to help e-businesses convert by using big data
TeCOMM Cluj aims to help e-businesses to convince their non-buying customers, exploring together with them Empowering Customer Using Big-Data theme. The mentioned theme of discussion is focused on 3 main areas: conversion of those […]
The Alpha Group expands in Romania, provides growth support for local businesses
The Alpha Group (division of the international Noble Manhattan group) is expanding in Romania by forming new groups in Bucharest and Pitesti, with the aim to assist local businesses to […]
Victor Croitoru, promoted Regional Strategy Director for IPG Mediabrands Central Eastern Europe
With over 12 years of experience in media as part of UM Romania (McCann Worldgroup Romania), Victor Croitoru was promoted and takes over as CEE Regional Strategy Director for IPG Mediabrands, media group […]
Romanian Rogalski Damaschin PR launched a PA company, #goodaffairs
Romanian Rogalski Damaschin PR announced the launch of a new Public Affairs company, #goodaffairs, created together with one of the most experienced Romanian specialists in the field. The new PA […]