Category: Business
AMPRO Design redesigned Linco’s packaging in Romania
AMPRO Design redesigned the packaging for Linco margarine, a brand distributed in Romania by Orkla Foods. Linco is a brand that the entire family loves for its happy and optimistic […]
Pop Up, the new global agency
We live in a world where great thinkers are there to light tomorrow. It’s them we were looking for. It’s them those who make us want to be the best […]
Storience launches Zâmburi, an unique cultural product in Romania
Storience – the agency founded by Stefan and Adriana Liute – launched, on Friday, Zamburi , an innovative entrepreneurial project targeting Romanian market. Zâmburi is an umbrella brand that will reunite, for […]
Loyalty and CRM Forum: How should brands manage their customer relationship?
The idea of focusing brands attention on customers and not on profit, was conveyed at the Romanian Retail Convention earlier this month, but at Loyalty and CRM Forum (November 21st […]
Romanian Retail Convention: “Do. Or do not . There is no try.”
One of the problems in retail, is the “tail”. The queues from the hypermarkets cash registers are an indicator of the current consumer experience offered by Romanian retailers, an indicator […]
Gabriel Nedelea: Sunshine Digital – I wanted to prove to myself that I can do it again
Gabriel Nedelea is a known name on Romanian digital advertising market, as he is an active entrepreneur that already founded 2 agencies and also due to the work he did […]
Leo Burnett, iLeo, Starcom and The Practice to handle Roche Diabetes Care Romania account
Starting September 2013, Leo Burnett, iLeo, Starcom and The Practice offer brand strategy, media, shopper marketing, online communication and PR services for Roche Diabetes Care Romania. The agencies won a […]
Banca Transilvania launched Facebook Payments, a first in Romania
Banca Transilvania (BT) launched Facebook Payments, a service that allows the customers using BT24 Internet Banking to make transfers using Facebook. In the same time, BT launched other 2 facilities: […]
GolinHarris Romania orchestrated the launch of the Best Sprinter Ever
GolinHarris Romania handled the launch of the new Mercedes-Benz Sprinter in Romania, creating an innovative digital experience, a visual travel in time and engagement with the brand The leader and […]
How was it @ Zilele Biz 2013
Biz Days lasted for an entire week, starting on November 11th and included 5 main discussion topics, one for every day of the event: entrepreneurship, innovation, management, media & marketing. […]