Category: Business
Glenfiddich – the newest brand in People Public Relationships Agency portfolio
People Public Relationships Agency won the Romanian PR account of Glenfiddich Single Malt Scotch Whisky, most awarded Single Malt in the world, distributed in Romania by Alexandrion Grup. The agency […]
Ecommerce Europe: Northern European e-commerce expected to reach 31 billion in 2013, 7.1% growth
Northern European B2C e-commerce’s development seems to be extremely good, as shown by the new Northern Europe B2C E-commerce Report, published by Ecommerce Europe, European umbrella organisation for online retailers. […]
Where do Europeans travel? Romanians & Italians go to London, Hungarians – to Bangkok and Bulgarians – to Copenhagen
Romanians and Italians seem to love Italian weather, as London is their preferred travel destination, while Hungarians are travelling mostly to Bangkok and Paris, French people are choosing Tunis and […]
Fred & Farid Shanghai made qilins real to promote a jewelry brand
In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from […]
The risk of conformity
Darin Brown from Crispin Porter & Bogusky is one of the Eurobest speakers who adapted his speech to the festival’s main theme, “bravery”. He opened the second day of Eurobest […]
Interesting things people from different agencies said at Eurobest 2013
Tor Myhren, Worldwide Chief Creative Officer at Grey, talked about the boring history presentations which are held for new clients, which may take up to 45 minutes. In order to […]
32,000 impressions in one day, generated from mobile on digital screens in Bucharest
Over 32,000 media impressions were generated in 24 hours after launching the app The Pole, the 1st solution for advertising from mobile to digital outdoor (DOH). With an average of […]
Deloitte: Five Romanian companies in Technology Fast 500 EMEA 2013
Romania has registered a new performance this year, securing five companies in the Deloitte Technology FAST 500 EMEA 2013 ranking, compared to four companies in 2011 and 2012: Vola.ro (ranked […]
GMP Group – 1st Romanian communication group to implement Ad-In-One ERP solution
GMP Group, Romanian communication group, implemented for the 1st time in Romania Ad-In-One, software solution for integrated management of small and medium advertising, digital and PR agencies. The solution allows […]
SeniorHyper and ING Bank use mobiles to control an interactive platform
SeniorHyper and ING Bank launched a digital innovation, an interactive platform synchronized with the mobile phone, www.al9leacer.ro, and invites users to experience the benefits of ING products in an interactive and […]