Category: Business
ICEEfest 2013 in numbers
ICEEfest – Interactive Central and Eastern Europe Festival – took place in Bucharest between June 6-9 and its organizers announced official numbers related to the scope of the event and […]
Graffiti PR to handle corporate PR and corporate communication duties for Ursus
Graffiti PR was appointed to handle Ursus’ communication after a 4 months long pitch and after it managed to convince the company that is the best suited to handle the […]
Raiffeisen Bank Romania launched its official Facebook page
In the end of June, Raiffeisen Bank Romania launched its official Facebook page, a new communication channel with its clients and employees. The page provides useful information about the bank, […]
Romanian pharmacy chain launched a smartphone app
Romanian Dona pharma network launched a smartphone app to let people know where the closest pharmacy where they can find the medicines they need. The app can be downloaded for […]
Gemius study: Mobile ads are gaining ground in CEE
An average of 3% of advertisements in Central and East Europe is displayed on tablets and phone screens, with Lithuania assuming the leading position in this field, a Gemius study […]
The launch of Antinevralgic Forte – reinventing a traditional brand
Sanofi Romania launched Antinevralgic Forte, a pill that calms down intense headaches and migrenes. By launching the new product, the company aims to consolidate the positioning of Antinevralgic brand as […]
Media Audit Partners launched on Romanian market
A new auditing company in Romania, Media Audit Partners, partnered with Ebiquity, leading global media management specialists, offering to both international and local clients the most robust local audit service […]
Flavipet pharmacies, rebranded as Unica by Storience
After six months of work and an investment of around Euro 150,000, Romanian regional pharmacies network Flavipet has now a new brand identity, created by Storience. The new identity is […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
Gemius study: Giants knocking at the CEE e-business doors
The entry of Google or Amazon to the e-commerce market in CEE has been brought up on many occasions, but the business does not seem to take the matter seriously. […]