Category: Business
Brands&Bears smokes electronically, with Indigo
Brand&Bears handled the naming, the packaging design, the website development and managed the communication campaign for the launch of the electronic cigarettes Indigo. The brand is entirely “made in Romania” […]
Petrom, together with Graffiti Romania, launched a new communication campaign
Petrom, together with Romanian Graffiti BBDO Group and Webstyler, launched a new communication campaign – “Tara lui Andrei (n.r. Andrei’s Country) – a better country every day”. The campaign includes the […]
Cyber Monday – $1,46BN spent in one day
Cyber Monday saw $ 1.46BN spent online in US in one day, 17% up compared to last year, this being the heaviest online spending day in history and 2nd day […]
Michelin Romania launched the car that works on Like-s, on its Facebook page
Michelin Romania launched, in September, the car that works on Like-s, through its new Facebook page. Like after like and kilometer after kilometer, Michelin droves its fans in an unforgettable […]
Hyperactive, to handle digital for XTB Romania
XTB, leading brokerage specialist on Romanian market, appointed HyperActive to handle development and management for its online projects and campaigns. The company made its decision following a pitch in which […]
eMag – Euro 12M orders on Black Friday, Euro 15.73M for the entire week-end
Black Friday, an US imported commercial event, was a big thing also on Romanian market. Most retailers, present exclusively online or also with online presence, participated to the e-comm feast, […]
Black Friday – most promoted event between 19-25 November
Black Friday, the day during which Romanian retailers announced discounts that went up to 90%, is an event Romania imported from US and represents the opening of discount holidays season. […]
URBB – multiple awarded at Green Business Index Gala 2012
United Romanian Breweries Bereprod (URBB) was awarded at Green Business Index 2012 gala, that tool place in November. URBB was nominated in a few categories and received two 1st prizes for […]
2Parale: Black Friday increased 15 times online stores’ sales
On Black Friday, through 2Parale, biggest affiliate network in Romania, there were generated sales increased 15 times compared to the ones made during an ordinary Friday. This way, 200+ stores present […]
UPDATED: RCS&RDS says Discovery channels are too expensive and have low audience
(adds data from a RCS & RDS press release that explains the tariffs are the ones that determine the company to drop Discovery) RCS&RDS informed Romanian press, via a press […]