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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Ads

Photo by Johnson Wang on Unsplash

Romanian Agricola launched a new image campaign

Romanian food producer Agricola launched a new image campaign, scheduled to last the entire 2015 and aiming tp promote group companies’ products: chicken meat (Agricola International), raw-dried salami (SalBac) and semi-prepared and […]

March 18, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Daring new campaign for Hornbach centered on work clothes

Hornbach, one of the main building materials and gardening retailers in Europe and Romania, launched a new ad campaign, bringing in the spotlight the clear proof of any constructions or […]

March 10, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

“France is in the air”, a BETC Paris campaign for Air France

Air France launched a new ad promo, “France is in the Air”, signed by BETC Paris and which will run globally, running on TV, cinemas, digital media and social networks. […]

March 10, 2015 Cristina Blanaru Ads, Creativity

Centrade Romania and Milka celebrated love in February

Centrade Romania and Milka celebrated love in February, with a campaign covering both the international Valentine’s Day and the local Dragobete. Because chocolate and love go hand in hand, “I love Milka” pralines were, in the campaign, […]

March 2, 2015 Cristina Blanaru Ads, Creativity

Lipton Sparkling Iced Tea, promoted with an ad signed by DDB New York

DDB New York signs a 30 seconds TVC promoting Lipton Sparkling Iced Tea, with the ad scheduled to premiere across a number of prime time and specialty networks on March 2nd.   […]

March 2, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Centrade Romania invites consumers to live La Dolce Vita, in a campaign for La Festa

Romanian Centrade and the actress Alexandra Dinu bring to life a “dolce vita” experience in the most recent campaign for La Festa Cappuccino, which runs in Romania from February to April. […]

February 25, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

And the Oscar goes to…

Although the winners of the Oscars aren’t yet known, one can “Imagine What’s Possible”. And so did 180LA, who  just launched a campaign promoting this Sunday’s Academy Awards. The campaign for the 87th annual Academy Awards inspires […]

February 19, 2015July 13, 2015 Cristina Blanaru Ads, Creativity, Marketing

Tiffany’s “Will You” campaign continues

Tiffany and Co. launched the new installment of the “Will You?” campaign, made together with their agency,  Ogilvy & Mather New York. “Will You?” campaign kicked off in January, with print ads that generated […]

February 19, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

David&Goliath gets a Fighter Pilot for Kia

David&Goliath signs the latest spot in its campaign for the new Kia Optima, the ad, featuring NBA Star, Blake Griffin, is entitled “Fighter Pilot.”‎ In this campaign, Blake is a big name actor […]

February 14, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

180LA launches “Take It” worldwide for adidas

Anyone who is an athlete or has played sports understands there is truth in one thing: the only moment that matters is the one right in front of you. Whether a […]

February 14, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

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