Category: Ads
Zenith: World Cup to boost global adspend by US$2.4bn this year
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]
Find your color, in a campaign by Mercadier and GloryParis
Everyone is unique, and among the infinite potential of colors, one color matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of […]
BMW Middle East’S #30DaysOfJoy, signed by ServicePlan Group
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in […]
RGD asks attendees to ‘speak the truth’ at 2018 DesignThinkers conference
This year, the theme for the RGD’s (Association of Registered Graphic Designers) DesignThinkers conference is one that resembles how most designers approach their craft: bold and without apology. ‘Speak the […]
FF Paris and La Ligue Nationale de Rugby pay tribute to the iconic Brennus Shield
The Bouclier de Brennus (Brennus Shield) is a trophy awarded to the winners of the French rugby union domestic league. This trophy has been the dream of rugby lovers in […]
Arthur launched major new campaign for World Cancer Research Fund shot by Rankin
World Cancer Research Fund has joined forces with renowned photographer and director Rankin to create a series of images and short films to launch a new Cancer Health Check – […]
Brazilian Red Cross and Artplan encourage clothing donations to transgenders
Brazilian Red Cross encourages clothing donations to transgenders, in “Transition of Clothes” campaign developed by Artplan. Going through a gender transition is not easy. It is a phase of adaptation, self-assertion and […]
Transitions (Essilor) choose French agency Animals to manage its communication
Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched […]
BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand […]
Prisoners reviews books for a Brazilian publishing house ad campaign signed by Artplan
According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That’s very little. […]