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Serena Williams returns to the court as new Heineken® 0.0 global ambassador

Stefan Sagmeister headlines D&AD Festival 2026

UK Packaging Pact launches to unlock progress in transforming packaging

BBH Funds Future Generation of Talent with Sixth Year of Barn

Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards

Pumpkin appoints former Interbrand VP Joe Stubbs as Chief Strategy and Transformation Officer

Dentsu Creative Italy launches new Birra Moretti campaign celebrating the authenticity of eating, the way we like it

EasyPay invests over €500,000 in 2026 for digitalize receptions in Romanian clinics

Mediascope contributes to the Mercedes-Benz Bucharest Fashion Week 26/27 experience through a digital ecosystem of integrated installations

D&AD appoints 26 new ambassadors in 10 Countries

Category: Innovation

Photo by Marius Masalar on Unsplash

After exploring Lionel Ritchie’s head, Hungry Castle puts Nicolas Cage in a cage

After offering to the general public the possibility to visit Lionel Richie’s head or even spend a night inside of it and coming up with the laser cat, Hungry Castle – which […]

June 30, 2015October 16, 2015 Cristina Blanaru Creativity, Innovation

2015 Innovation Lions announced its shortlist 

34 works made it on the Innovation Lions shortlist for competition’s final round of judging. Now in the 3rd year, Innovation Lions posted a growth in entries of almost 10% in 2015, up to 226 […]

June 15, 2015July 13, 2015 Cristina Blanaru Creativity, Festivals & Awards, Innovation

Osmyum, a new space created for design and architecture fans in Romania 

Osmyum, a new space dedicated to design and architecture fans in Romania, was inaugurated in Romanian capital Bucharest. The space is based on an innovative concept: showroom for refining work and […]

June 7, 2015June 7, 2015 Cristina Blanaru Business, Innovation

Leo Burnett Group and Bergenbier use thermo ink in a new campaign

Leo Burnett Group signs the new Bergenbier campaign introducing a packaging innovation: thermo ink which helps people know when the beer is perfectly cold, as the mountains on the packaging […]

May 22, 2015July 13, 2015 Cristina Blanaru Ads, Creativity, Innovation

The Famous Group and LA Clippers engage fans in-venue with with 3D projection mapping pre-game open

NBA’s Los Angeles Clippers and integrated production company The Famous Group worked together to create a 3D projection mapping pre-game open that literally breaks the boundaries of video projection on the court. […]

March 24, 2015 Cristina Blanaru Digital & Media, Innovation

Vardo wines packaging, created by Vitrina Advertising for Domeniul Coroanei Segarcea, awarded

Romanian Vitrina Advertising added to its palmares two awards for the Vardo – Domeniul Coroanei Segarcea packaging, which received accolades to the prestigious competition Femmes et Vins du Monde 2015, organized in […]

March 24, 2015July 13, 2015 Cristina Blanaru Creativity, Innovation

Wool integrates The Google Art Project

The WOOL | Covilhã Urban Art Festival presented itself, on March 17th, as a partner of the Google Art Project, providing 147 artworks for its gallery, made between 2011 and 2014. At Google’s […]

March 20, 2015July 13, 2015 Cristina Blanaru Innovation

IKEA launches furniture that allow wireless charging

At Mobile World Congress, IKEA announced the launch of the first products from a collection which will help to wireless charge gadgets such are smartphones and tablets. The new solution […]

March 2, 2015July 13, 2015 Cristina Blanaru Innovation

Illy coffee launches a special edition packaging in Romania, designed by a Romanian artist

Illy coffee launches a special edition packaging in Romania, with 20,000 coffee boxes to be decorated by a Romanian artist as part of a pilot project. The Italian premium coffee brand illycaffè […]

February 23, 2015July 13, 2015 Cristina Blanaru Business, Innovation

Intesa Sanpaolo’s platform Live Inspire – 600,000 likes on Facebook

Intesa SanPaolo’s “Live Inspire”, global platform for the Activ debit card in 12 countries, reached to over  600,000 likes on Facebook. This was dued to the international contest “That’s Eat”, an initiative launched […]

February 17, 2015July 13, 2015 Cristina Blanaru Business, Creativity, Digital & Media, Innovation

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