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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

DDB Paris brings to life the world of Play-Doh

But first, “In the World of Play-Doh” is a press & poster campaign in line with the new communication platform that the brand launched worldwide for its 60th anniversary, last year. […]

May 18, 2017 Cristina Blanaru Ads, Creativity

Jazz and Rogalski Damaschin awarded at the „Valori de Romania 2017” Excellence Gala

In front of over 200 top managers in companies, entrepreneurs, culture people, sports men and investors, the Biz magazine team awarded, during the “Valori de Romania” (Values of Romania), 34 […]

May 18, 2017October 25, 2017 Romanita Oprea Branding, Creativity, People

Romanian creatives Raul Gheba and Karla Georgescu selected to join European creative elite

The Creative Express programme will this year be hosted at Pi Campus in Rome. The event, organized by the Art Directors Club for Europe (ADCE) in collaboration with Pi Campus, […]

May 18, 2017October 25, 2017 Romanita Oprea Creativity

BETC Paris adds new creative talent

Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency […]

May 17, 2017May 17, 2017 Cristina Blanaru Branding, Creativity, People

FCB Lisbon signs “Cobblestone Riders” for Fuel TV

FCB Lisbon launched “Cobblestone Riders” campaign for Fuel TV, promoting an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous […]

May 17, 2017May 17, 2017 Cristina Blanaru Ads, Creativity

FCB Warsaw created a new flower brand – “flowers to Say Sorry”

In 2016, when the new government took over, the Polish Ministry of Justice denied funding to all organizations helping abused women, arguing they were helping only women and discriminating men. […]

May 17, 2017May 17, 2017 Cristina Blanaru Ads, Creativity, CSR

McCann Lima hacks math problems to promote sex education in public school, in a campaign for Save the Children Peru

Save the Children Peru partnered with McCann Lima to create Proble + Reales (“Real Problems”), an educational platform that seeks to minimize disinformation around teen pregnancy — using classroom subjects […]

May 17, 2017 Cristina Blanaru Ads, Creativity, CSR

The global airlines alliance SkyTeam is launching SkyTeam Stories

SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries, SkyTeam Stories. SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. […]

May 17, 2017 Cristina Blanaru Ads, Creativity, Digital & Media

Publicis Conseil signs Real Monsters campaign for Innocence in Danger

Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses […]

May 17, 2017October 25, 2017 Cristina Blanaru Ads, Creativity

Toddlers turn rappers in new #YOTO campaign for Danone’s Toddlebox

Chemistry and Piranha Bar get toddlers to transform into gangsta rappers in Toddlebox.ie’s new campaign #YOTO (You Only Toddle Once). On a mission to teach parents the little-known facts about what […]

May 17, 2017 Cristina Blanaru Ads, Creativity

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