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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

Razorfish and Lifecake launched “Me and My Bear”

Razorfish, part of the Publicis.Sapient platform, recently launched a multichannel communications campaign, influencer engagement and online film “me and my bear” for popular photograph sharing mobile application, Lifecake. Lifecake – acquired by […]

November 28, 2015November 28, 2015 Cristina Blanaru Creativity, Digital & Media, Marketing

#BabysFirstFeast, funny put together in a Huggies commercial

Right before this year’s Thanksgiving, Huggies Wipes released an adorably funny video showing how messy baby’s first feast can be. After the launch, the ad scooped over 270,000 views on Facebook and […]

November 27, 2015June 4, 2016 Cristina Blanaru Ads, Creativity

Publicis Romania signs the winter campaign for Dona pharmacies  

Publicis Romania signs, for Dona pharmacies, the winter campaign “Home, sweet healthy home”, declined on TV and informational materials in-pharmacies. The campaign aims to come cover people’s needs during the cold season. […]

November 25, 2015November 25, 2015 Cristina Blanaru Ads, Creativity

Publicis Seattle signs American Girl (Mattel)’s 2015 holiday campaign

Mattel’s American Girl, in together with its agency of record Publicis Seattle, has launched a multifaceted holiday campaign that enforces the girl empowerment movement it started back in 1986 – […]

November 25, 2015June 4, 2016 Cristina Blanaru Ads, Creativity

McCann Worldgroup – lead agency partner for Beko

Beko has appointed McCann Worldgroup as lead agency partner for global communication projects. McCann Worldgroup will serve as a lead agency for Beko, a global premium partner of FC Barcelona, […]

November 25, 2015 Cristina Blanaru Business, Creativity

Romanian Internetics’ 2015 winners. Webstyler – Agency of the Year for 7th time

Webstyler was designated, for the 7th time, the Agency of the Year and scooped 4 awards during the 15th edition of Internetics, Romanian online branding, marketing and advertising festival. In total, 13 agencies […]

November 24, 2015 Cristina Blanaru Creativity, Digital & Media, Festivals & Awards

Nurun, launched in Romania by Publicis Worldwide

Publicis Worldwide launched on the Romanian market Nurun, agency specialized in digital integrated solutions. The launch comes after reconfirmation for the performances of Publicis Romania’s digital team, who achieved 8 awards at Romanian Internetics festival, […]

November 24, 2015June 4, 2016 Cristina Blanaru Business, Creativity, Digital & Media

Changes for Pastel Romania: Ioana Mucenic exits, Dana Nae Popa to head the company

Ioana Mucenic, managing partner & head of strategy at Romanian pastel, decided to exit the agency, 10 years after she founded it together with Dana Nae Popa. Dana will continue to […]

November 23, 2015June 4, 2016 Cristina Blanaru Business, Creativity, People

Ogilvy & Mather and Philips Launch ‘Breathless Choir’ Campaign Featuring Gareth Malone

Ogilvy & Mather London created a new campaign for Royal Philips as part of a wider drive to change public perception of the brand. The latest activity supports Philips’ shift […]

November 23, 2015November 23, 2015 Cristina Blanaru Ads, Creativity

The movie with John Malkovich to be released in 100 yrs, part of a campaign for Louis XIII Cognac

Fred & Farid New  York made the first content creation project for Louis XIII Cognac, one of the most luxurious spirits in the world. The agency advised the client to curate an […]

November 23, 2015June 4, 2016 Cristina Blanaru Ads, Creativity, Marketing

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