Category: Creativity
Photo by Aaron Sebastian on Unsplash
BBDO Belgium and Bosch did some surprise vacuum cleaning over night
BBDO Belgium and Bosch orchestrated an over night “burglary”, using 2 Bosch employees to get insight some selected residences and vacuum clean them without waking up the residents in order to demonstrate the […]
Romanian pate encourages Romanians to tag beautiful places, in a RON 100,000 promotion
Romanian pate brand “Pate Ardealul” encourages Romanians to discover beautiful places, recommend and tag them on a special map, available on a dedicated website. The initiative is part of a […]
Cinema City runs a half million prizes promotion in Romania
Cinema launched the biggest promotion of the summer, offering over 500,000 prizes to those who go to the movies in its cinemas by August 31st. The prizes are movie tickets, […]
AdEx: Russia, Turkey and Slovakia lead the online advertising growth in 2013 Europe
IAB Europe, in association with IHS Technology, launched AdEx Benchmark 2013 Report, which is showing the state of European online advertising market. The report shows that online advertising grew 11.9% […]
Stéphanie Thomasson and Marc Platet join BETC
Stéphanie Thomasson and Marc Platet joined BETC team. The two – Art Director and Copywriter – will work with Manoëlle Van der Vaeren, Creative Director BETC. Stéphanie Thomasson is Art Director and joins BETC from […]
Updated: Attempt for Guiness’ longest mobile conversation in Romania, from Vodafone
(adds info on the result of the attempt) The 2 main characters in Romanian Vodafone RED campaign, Alin and Andreea, tempted to beat the actual Guiness record for the longest […]
Dacia, Ford and Renault – most visible auto brands in Romanian advertising
Dacia, Ford and Renault are the auto brands most visible in Romanian advertising during the first half of the current year, according to an analysis made by mediaTrust. Dacia is the leader […]
Albalact launched Zuzu Max, yogurt especially made for men
Albalact and Zuzu came up with a new product, a yogurt dedicated to men, Zuzu Max, a first on the Romanian market. Named Zuzu Max, the product isn’t a diet […]
DDB is Praktiker’s new brand agency in Romania
DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli. We wanted for a long […]
Romanian Men in Black adopted a new identity
Eight years after starting its activity on the market, Romanian agency Men in Black adopted a new identity, to align to present’s realities. The former corporate signature of the agency […]