Category: Creativity
Photo by Aaron Sebastian on Unsplash
Rusu+Borțun started the collaboration with Biofarm for two brands
Rusu+Borțun recently became the advertising agency for two of the brands owned by Biofarm and will offer strategy and creative services for 360 campaigns [ATL, digital, trade marketing]. The selection […]
Waoo and Uncle Grey launched a virtual hitman service
“Just one more game…”: if you are dating a gamer, you have probably heard the phrase 1000 times before. An English study even found that Fortnite was the reason couples […]
Leo Burnett Spain and the App CityMe launch their campaign
CityMe, the app that provides virtual and audible guides in different cities, has entrusted creative agency Leo Burnett with the creation of its launch advertising campaign, entitled “Shit happens in […]
Romanian Dana Bulat of United Media Services, part of M&M Global Awards 2023′ International Jury
One of the best-known specialists of the local media market, Dana Bulat, General Manager and Owner of the United Media Services agency, will be part of the prestigious M&M Global […]
DNA My Dog harnesses genetics to give dogs a voice
To celebrate National Pet Day DNA My Dog, a leading canine genetic testing company, has announced their new brand identity. The full rebrand shows how genetic science can lead to […]
Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating […]
BETC and Havas Creative win the global brands of the Danone Group on their three categories across all geographies
Following a global review driven by the US agency consulting R3 for Danone, BETC and Havas Creative have won the communications of the global brands of the group, operating in […]
Nespresso continues to create with MullenLowe Romania, after a pitch this year
MullenLowe Romania won the creative pitch organized by Nestle Romania earlier this year and will offer multi-channel creative solutions for the Nespresso coffee brand. The two teams will continue to […]
MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team […]
As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign
Leroy Merlin is a brand with great ambitions and great development plans. From strategic ranges designed to surprise customers, to increasing the offer in parallel with the current needs of […]