Category: Creativity
Photo by Aaron Sebastian on Unsplash
Romania – 141 entries at Cannes Lions festival
Romanian agencies entered, this year, with 141 works in Cannes Lions International Creativity Festival’s competitions. The submitted entries will be checked for eligibility by Cannes Lions’ organizers, with final numbers to be announced in the […]
McCann Erickson worked with Unicredit Tiriac Bank on “Restart Romania” communication platform
UniCredit Tiriac Bank and UniCredit Consumer Financing launched, mid-April, a new campaign for “Personal Achievements Credit’, part of bank’s communication campaign, “Restart Romania”. This is the first integrated campaign under the […]
YouTube and D&AD partner to launch Next Director Award for aspiring filmmakers
YouTube and D&AD partnered to launch Next Director Award for aspiring filmmakers, with this being the first time when D&AD will award non-commercial creative work for the first time. The initiative launched […]
Best Print of the Week for Lane Assist, signed by GMP for Volkswagen Romania
The most recent project signed by Romanian GMP Advertising for Volkswagen Romania, which promotes the system to maintain the driving way, “Lane Assist”, was selected as best print in the world […]
McCann Named – No 1 agency network in “The Good Report”
McCann was recognized as number one “Network For Good” in 2013 in “The Good Report”, annual celebration of innovative and valuable advertising campaigns for good causes. The award is offered every year by […]
10 dedicated academies at Cannes Lions 2014
Cannes Lions offers in 2014 a series of unique training opportunities, allowing attendees to benefit from a learning experience like no other. Following the success of the academy program, three new […]
33 Cup trophies awarded at 7th Intercontinental Advertising Cup
Intercontinental Advertising Cup ended on April 17th, in Belgrad, after an entire day of a successful Creative Summit. The competition awarded 33 accolades, with Taproot India winning 2013 Grand CUP with its “I am Mumbai” campaign. The […]
Rusu+Bortun Brand Growers signs the communication platform for Carpatcement’s Z100
Romanian strategy and creative brand manifestation agency Rusu+Bortun Brand Growers signs the launch of a new product from Carpatcement’s portfolio, Z100 cement. “Carpathians’ handyman” is Z100’s communication platform that seeks to show […]
Romanian Dona chain, rebranding with Matius Studio, Publicis and Free Communication
Romanian pharmacies chain Dona started a complex rebranding process. The chain will invest Euro 15M in decorating and refreshing its pharmacies during the next 4-5 years. The rebranding is done in partnership with […]
The Best of Dubai Lynx (the post-festival stories and ideas)
When you hear Dubai, your first thought might be Burj Khalifa. Twenty years ago, your first thought might have been more down to earth. To dust, to be accurate. Desert. […]