Category: Creativity
Photo by Aaron Sebastian on Unsplash
Branding a nation with a perfume
A bottle of perfume is usually associated to women’s elegance, but not too many would think this could work as a national brand. Pioneering in the country branding area, Lithuania […]
Coca-Cola to celebrate 125 years of happiness
Coca-Cola celebrates, on May 8th, 125 years since the company founded. Until than, 125 moments from Coca-Cola’s history will be presented in the 125 days left until the anniversary. The […]
eMarketer: US online ad spending to reach new peaks through 2014
US online ad spending 2010 will rise by 13.9%, to a record of $25.8 billion, in order to reach new peaks in the following four years (over $30 billion in […]
.99, Auckland New Zealand – Happy Hour
Executive Creative Director: Craig Whitehead Creative Director: Craig Pethybridge Art Director: Dom Antelme Copywriter: Jon Coles Production Company: Curious Films Director: Josh Frizzell Producer: Seth Wilson Editors: Tim Mauger, Luke […]
Facebook, Romania, end of the year
Because this year cannot end without some statistics regarding the evolution of Romanians and their actions on Facebook, Socialbakers.com is nice enough to offer them. In the 2nd part of […]
Romanian online advertising, growing in 2010
Romanian online advertising market had a good year in 2010, although the other media in Romania didn’t manage to pull big enough budgets out of advertisers’ pockets. Cheaper than print […]
Romanian marcom 2010 – July to December
Second part of 2010 came with a few important moves for the Romanian marcom industry. The most significant move was the direct entrance of Publicis in Romania, by buying the […]
Romanian marcom 2010 – January to June
The 1st part of 2010 was, in Romanian marcom industry, the period of prudent moves and accounts won mainly silently, with announcements made after the 1st campaign was already running. […]
Bergenbier choses Lowe over Leo Burnett for Stella Artois and Beck’s
Bergenbier will work, starting January 2011, with Lowe&Partners in what concerns the creative duties for two of its brands, Stella Artois and Beck’s. Company’s decision to start working with Lowe […]
Outdoor advertising in Romania, to be fobidden in parks, on public buildings and trees
Placing outdoor advertising supports in parks and natural reservations, on public buildings or on trees and close to the roads will be forbidden. Also, local authorities can forbid the placement […]