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Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

Category: Branding

Photo by Karly Santiago on Unsplash

Parisian company Black[Foundry] created new Dacia’s typography

Parisian company Black[Foundry] created DaciaSpirit, a new font for the car brand, that rethought its brand environment once with the launch of the New Duster in September 2017. The introduction of […]

December 6, 2017June 28, 2018 Cristina Blanaru Branding, Business, Creativity

Brandient designed the identity of the Romanian national football team

One year ahead of the modern Romania’s centenary, Brandient created the first visual identity for the National Football Team, which would also celebrate its first 100 years in 2022. This […]

November 11, 2017November 11, 2017 Cristina Blanaru Branding

Rebrand for Allianz Worldwide Care, turns into Allianz Partners

Allianz Worldwide Care changed its name, in the start of November, into Allianz Partners, and its international health and life insurance products and services are now being promoted under the […]

November 7, 2017 Cristina Blanaru Branding

Anomaly created a radical new campaign for Coty brand Sally Hansen

Anomaly creates the 1st ever global brand campaign for the Coty brand founded by the iconic leader, innovator and entrepreneur, Sally Hansen. The “Self-Made Beauty” ‘s TVC, online-video and brand […]

October 8, 2017 Cristina Blanaru Branding, Creativity

Vodafone Romania launches new brand positioning campaign

Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around […]

October 5, 2017October 5, 2017 Romanita Oprea Branding, Creativity

Coley Porter Bell hires former Dragon Rouge Creative Director, Steve Irvine

Award-winning brand design agency, Coley Porter Bell, today announces Steve Irvine has been appointed as its new Creative Director. Starting the role from today, Irvine will report into James Ramsden […]

September 27, 2017 Cristina Blanaru Branding, Business, Creativity, People

M&C Saatchi Abel signs the identity for Zeitz Museum of Contemporary Art Africa

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono […]

September 27, 2017 Cristina Blanaru Branding, Creativity

Netflix released “Concrete Football”, a documentary created by agency Yard

« Concrete Football », a first of its kind film about the culture of street football, is available on Netflix. The deal, forged by Yard, producers of the documentary, and Netflix, underscores […]

September 17, 2017September 17, 2017 Cristina Blanaru Branding, Media

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity […]

September 6, 2017 Cristina Blanaru Branding, Business

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]

August 21, 2017 Cristina Blanaru Branding, Business, Creativity, Media

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