Category: Branding
New visual identity for Electrolux
Electrolux introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more […]
Larisa Petrini leaves Saatchi & Saatchi PR; Radu Florescu takes over, rebrands agency as Centrade PR
After 12 years, Larisa Petrini leaves Romanian Saatchi & Saatchi PR, with agency’s management passing to Radu Florescu. Florescu will coordinate the team and the clients from a strategic perspective. In the same […]
Brandient rebranded Help Net drugstore network
Brandient was commissioned to rebrand Help Net, leader in the Romanian drugstore chain category, with over 150 outlets in urban areas, grew organically over the past two decades as one […]
AchieveGlobal Romania rebranded in Equatorial, with help from Rusu+Bortun Brand Growers
Romanian branding agency Rusu+Borţun Brand Growers and digital agency Rusu+Borţun Cyber Growers handled the rebranding for AchieveGlobal Romania, the campaign to communicate the rebranding and the new corporate website. Following the […]
MCCANNPR Romania Rebrands with Storience
Storience helped MCCANNPR Romania, leading PR agency on Romanian market, to rebrand in order to highlight its new, content-centric business model. The process included the development of a new brand […]
Publicis Groupe consolidates its assets on Romanian market under Lions Communication umbrella
Publicis Groupe continues its consolidation on Romanian market Saatchi & Saatchi brand to get under Publicis Groupe Bucharest umbrella starting January 2015 Publicis Groupe and Centrade Saatchi&Saatchi announced, on Tuesday, that Saatchi & […]
Storience completes its first UK rebrand
Storience completed the first rebranding project in the UK, to coincide with the opening of their London office. Storience’s first British client is the event management agency Activate Event Management, a key […]
Rusu+Borțun reinvents the small and medium enterprises segment for ING Bank
Romanian agency Rusu+Borțun Brand Growers created the identity for ING Bank’s service dedicated to small and medium enterprises (IMM) and the first communication campaign for it. The challenge and the need […]
New packaging design for Romanian traditional painkiller Antinevralgic
Sanofi Romania invested in a new campaign to promote the traditional Romanian painkiller brand Antinevralgic. The campaign introduces in pharmacies a new packaging design for the 2 available Antinevralgic assortments. The […]
AMPRO Design signs the packaging design for Sissi
Romanian AMPRO Design made the packaging design for the new Sissi salami from Caroli Foods Group. Sissi brand was always associated with refinement and aristocratic style of the Austrial queen, so […]