Category: Branding
UPDATED: An online app helps planting real trees
(adds info about the usage of the app during the first couple days and info about Petrom’s CSR program) The online greeting cards aren’t anymore just a simple polite gesture, […]
Aneta Bogdan, honored as Fellow of The Chartered Institute of Marketing
Aneta Bogdan has become the first Romanian to receive Fellowship of The Chartered Institute of Marketing (FCIM), an institution founded 100 years ago in London that become, over the time, […]
New visual identity for George Enescu festival
George Enescu International festival and contest – that will take place ths year between September 1st and September 25th – has a new visual identity, that underlines both the style […]
UPDATED: Romanian Grapefruit and Labormed, awarded at Rebrand 2011
(Adds another Romanian agency that got a Notable distinction at Rebrand 2011) Grapefruit was awarded at Rebrand 2011 with the work agency did for its client, Labormed Pharma, one of […]
Leading Brands by Romanian Internet Users 2011
Online Leading Brands Romanian 2011 is a study realized by Evensys and Gemius and that reached at its 4th edition. The study’s results were made public during in the 1st […]
Brad manual promises dreams to Tourism Ministry
Romanian Tourism Ministry published touristic brand’s manual, that includes “dreams” scenarios related to the way the foreign tourists will talk to their friends about their experience in Romania. Among the […]
Brancusi Kiss, Google Doodle of the day
Today, the doodle present on Google’s homepage today was Brancusi Kiss. The doodle was dedicated to Romanian-born sculptor Constantin Brancusi’s 135th birthday Google logo celebrated Brancusi’s most famous works, as […]
11 trends for 2011, according to Cocoon Group’s experts
11for2011 is a document realized by Cocoon Group and presents the most relevant 11 trends for this year in Central and Eastern Europe, as seen by its team of designers […]
Romanian Tourism Ministry bets half of its budget on online comm
Tourism Ministry will allocate half of its communication budget for online: 49% for online communication, 32% for TV ads and 19% for printed ads. Elena Udrea, Tourism minister, presented, on […]
Grapefruit created MyWay brand for Maguay
Grapefruit created MyWay brand for its client, Maguay, a Romanian provider of complex IT solutions. The new brand is for a portable PC. With a friendlier and more expressive identity, […]