Category: Branding
Romanian Tourism Ministry bets half of its budget on online comm
Tourism Ministry will allocate half of its communication budget for online: 49% for online communication, 32% for TV ads and 19% for printed ads. Elena Udrea, Tourism minister, presented, on […]
Grapefruit created MyWay brand for Maguay
Grapefruit created MyWay brand for its client, Maguay, a Romanian provider of complex IT solutions. The new brand is for a portable PC. With a friendlier and more expressive identity, […]
“Bestprint”, code named at The Secret Service
Romanian printing house Bestprint, present on the market for 12 years and that invested over Euro 6M in equipments for offset printing, chose The Secret Service to communicate itself. The […]
BrandTailors’ online communication strategy, built exclusively on social networks
Romanian strategic brand consulting and design firm BrandTailors is the first Romanian company that build its online communication strategy and website on an innovative concept, relying solely on social networks […]
Change of logo for Oriflame, including in Romania
Oriflame Romania, branch of the known Swedish cosmetics direct sales company, launched the new logo of the company, that will be used on international scale. The new logo focuses on […]
Euro 4M promotion for the Romanian leaf
Romania’s Ministry of Regional Development and Tourism intends to spend up to EUR4 million, without VAT, to advertise the national tourist brand on foreign TV channels. As Mediafax news agency […]
Brandient and Grapefruit, shortlisted at Transform 2011
Romanian branding agencies Grapefruit and Brandient entered the shortlist of 2011 Transform. Grapefruit was shortlisted with Labormed, both at “Best overall visual identity” and “Best integration of brand and business […]
Romanian Grapefruit expands its digital team
Romanian branding and digital agency Grapefruit plans to expand its interactive team with 7 new members, to be able to cope with the increased request for this kind of services. […]
IqAds launches Brand Film Festival
IqAds announced the launch of Brand Film Festival, a festival of short films created by consumers for brands. IqAds invites to this festival the courageous brands, that still have a […]
Romanian ministry to buy six TV ads
Romanian Regional Development and Tourism Ministry launched an acquisition procedure to get creative and production for 6 TV ads to promote Romanian tourism, the total value of the contract being estimated […]