Brad manual promises dreams to Tourism Ministry

Branding, Creativity, Marketing, Media

Romanian Tourism Ministry published touristic brand’s manual, that includes “dreams” scenarios related to the way the foreign tourists will talk to their friends about their experience in Romania.

Among the imaginary scenarios there are referring to a couple in their honeymoon that are not willing to get back in their country to soon.

Different versions of text are included in the Romanian national tourism brand brochure.

The brochure, that bears Government’s and Tourism Ministry’s logo, had 36 pages. The 1st cover bears, of course the national tourism brand’s symbol, the much disputed and contested leaf.

In the 1st part, the document presents the brand – positioning, communication platform, brand strategy – , while the 2nd includes, among others, “visual identity”, the brand’s slogan and “how to” examples.