Category: Branding
In the spotlight: Branding Romania, touristic or not, easier to say than do
Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]
UPDATE: Explore the Carphatian garden – Romania’s new touristic slogan
(adds the logo and info about controversies generated by the unveiling of the new Romanian touristic brand) According to Hotnews, Romanian bloggers discovered similarities between new logo and some soon-to-be […]
Mediaedge:cia turns into MEC
Mediaedge:cia has announced that the company has changed its name to MEC.
Touristic Romania will be promoted worldwide under a new brand
The Romanian tourism brand will be launched on July 29th, in Shanghai, during the Romanian National Day at World Exhibition 2010. At the event will be present Elena Udrea, Romanian […]
Romanian Foreign Affairs Ministry (MAE) has a new visual identity
Romanian Foreign Affairs Ministry (MAE) has a new visual identity that was launched on July 12th, during a press conference organized by the Foreign minister, Teodor Baconschi, according to institution’s […]
Euro 1M advertising budget for Romanian dairy company Covalact
Romanian dairy company Covalact will invest, in 2010, a budget of Euro 1M in an communication campaign after a rebranding launched at the end of 2009. The campaign includes market […]
Romanian Tourism minister: Romania’s touristic brand will be launched on July 29th, in Shanghai
Elena Udrea, Romanian Tourism and Development minister, said, on Friday, that Romanian touristic brand will be launched on July 29th, at the World Exhibition in Shanghai, during Romania’s Day. According […]
connect |fb, the 1st event in Romania tailored around social networks
Cristian Manafu announced, on his blog, the launch of a new conference, connect |fb, that will cover subjects regarding Facebook and social media. The conference is dedicated to social networks, […]
Publicis Romania, involved in a special packaging design project for Ursus Romania
Ursus Romania launched a new packaging for its beer, in a limited edition, to align itself to World Cup 2010. The new packaging was realized, for the company, by the […]
Vuvuzela – annoying for the world, yet a branding instrument for South Africa?
With or without intention, South Africans put their own mark on 2010 World Cup. It doesn’t matter this year’s competition branding had a lot of effort behind, including in what […]