Category: Marketing
Microsoft, Headspace, YouTube and Pfizer top world’s 100 most conscious brands list
Microsoft tops the Conscious Brands 100, Wolff Olins and Hall & Partners’ inaugural list of the world’s 100 most conscious brands. The Conscious Brands 100 was created in light of […]
Nomad welcomes Chadwick Halbritter as Executive Creative Director
Following the recent additions of new Partners Brandon Porter and Conor O’Neill, full service post-production studio Nomad, with offices in New York, Los Angeles, London and Tokyo, is once again expanding its expert team […]
Favbet rebranded and chose Adrian Mutu as the brand’s image in Romania
During an event in Bucharest on May 26th 2021, Favbet announced its rebranding, as well as its plans for the next years, bringing in front of the journalists, though a video-call, two […]
86% Romanians used natural or organic ingredients when preparing food in 2020
According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have […]
Crypto: The countries most interested in Ether
Cryptocurrency has become more prominent than ever before and one of the digital coins making the most noise is Ether. Unlike its closest crypto rival Bitcoin, people can build applications […]
Global Data: High inflation, increasing unemployment threaten retail spending in India
India recorded a 11-year high wholesale price index (WPI) in April 2021 due to the rise in prices of oil, manufactured goods, minerals, and food products such as eggs and […]
Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping
Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]
Thunderbird School of Global Management opened a center of excellence in Dubai
Thunderbird School of Global Management opened a new satellite center of excellence called Thunderbird Global Innovation Center in partnership with Dubai International Financial Centre (DIFC), the leading global financial center […]
How will the new shopping behaviour look like we find out at Shopgrade 3
13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take […]
Innate Motion appoints Joyshree Reinelt as CEO to lead the regenerative business movement
Game-changer Joyshree Reinelt has been appointed as CEO of global brand strategy and research consultancy Innate Motion with the mandate to challenge companies to go beyond ‘brand purpose’ and to […]