Category: OOH / DOOH
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
Hivestack partners with Billups to launch multi-market programmatic digital out of home (DOOH) campaign in Europe for Ace & Tate
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. […]
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy. As part of the announcement, […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]
Hawk’s advanced DOOH planning tool provides real-time intelligence to optimise digital out-of-home media buying
Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Hawk Platform’s […]
Hivestack and MediaMath Announce Global Programmatic Digital Out of Home (DOOH) Partnership
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced a strategic global partnership with MediaMath, the technology pioneer helping advertisers solve complex […]
Exterion Media France selects Hivestack as DOOH supply-side platform (SSP) Partner
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Exterion Media France. Through this partnership, Exterion Media’s inventory will be […]
The Witcher’s Myriapod invades screens globally for S.02 launch, a campaign signed by The Network
It’s one of the most highly anticipated second series of this year, and finally on 17th December the wait was over for The Witcher fans around the world. For the […]
World-leading media agencies partner with Hivestack to deliver programmatic digital out of home (DOOH) for advertisers in Hong Kong
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has been selected as programmatic digital out of home (DOOH) partner by several leading global advertising […]
Hivestack & PSI launch first programmatic digital out of home (DOOH) campaign on the Paris Metro
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced a collaboration with Posterscope International with the successful delivery of their first ever programmatic […]