Category: Digital & Media
Photo by Daniel Gzz on Unsplash
UiPath raises $153M Series B led by Accel following record growth
UiPath, a leading enterprise robotic process automation (RPA) software company, has raised $153M in Series B funding following a year of record growth. The company eclipses $1.1BN valuation and validates RPA as […]
#MyChicAfrica, the digital campaign by AccorHotels and Air France to explore Africa makes a stop in Dakar
Launched last April by AccorHotel and Air France, the #MyChicAfrica digital campaign offers African influencers the possibility of becoming Ambassadors of their continent, both at the local and international level, […]
WIAD 2018 – chatbots, technology, case studies and inspiration
After an edition in Iasi, WIAD came back to Bucharest, re-becoming the capital of the information architecture in Romania. The conference, organized locally by Grapefruit and found at the seventh […]
For the launch of FarCry5, DDB Paris dispenses Joseph’s bad words
For the launch of the latest installment of FarCry, Farcry5, DDB Paris promoted the video-game by making use of its bad guy. In Far Cry 5, the villain is called […]
Italian Sanpellegrino appoints We Are Social to handle its social and e-business activities
We Are Social has been appointed by Sanpellegrino, the Italian beverage company, to support the company strategically and creatively across its social and ebusiness activities. The agency’s Milan office will […]
World Information Architecture Day 2018 (WIAD), in Romania on February 24th
Grapefruit organizes World Information Architecture Day 2018 in Bucharest, on February 24th. The event – initiated by Information Architecture Institute from US and happening yearly – takes place worldwide, in […]
Kai Henniges, CEO video intelligence: Why the advertising industry needs GDPR?
The arrival of GDPR this May can’t be ignored, it also can’t be overestimated. It’s going to have a huge impact on the advertising industry. We’ve only got ourselves to […]
video intelligence launches contextual video platform
video intelligence (vi) has announced the U.K. launch of vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical […]
AdFaber brings Technovation to Romania, targets girls and adolescents aged 10-18
Technovation is the most important tech competition that runs worldwide and targets exclusively girls aged 10-18 years old from all over the Globe. It offers the participants the opportunity to learn […]
Senain Kheshgi and Jonathon Ker partner to launch Majority, featuring all-women director roster
Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women […]